Food and beverage is one of the fastest growing industries. There are new brands, new food items introduced across markets, and a lot of experimentation going on, in both the offline and online spaces.
With brands, restaurants, and home chefs adopting eCommerce models, the industry is seeing increasing competition.
And one strategy that’s a must-try for brands is bundling.
In this blog, we look at food and beverage bundling ideas that you can use for your Shopify store.
Let’s get started!
What is product bundling for food and beverage?
Product bundling is a marketing strategy that involves creating bundles or sets of multiple products, sold together. Bundles have one total price for all the products in the set, and often have a discount attached to it. The idea is to sell more by offering a discount on products. This way, brands can increase the average order value (AOV) and customers can buy products by paying less. Bundles also offer convenience to customers.
Benefits of product bundling for food and beverage stores
Product bundling offers many benefits to both eCommerce retailers and customers. While some are immediate, other benefits are for long-term and help brands meet long-term business goals. Let’s look at some of the benefits of product bundles in F&B.
Increase average order value (AOV)
Customers usually buy just one or at most two numbers of a product when they buy food. However, beverages tend to have a longer shelf life and hence customers could buy more than just one. With food and beverage bundling ideas, retailers can increase the average order value.
Clear stock and inventory
Food and beverage products often have a short shelf life, and hence, need to be sold out in time. Or else, it could lead to losses. Food and beverage bundling helps F&B brands strategically clear inventory and ensure their stocks are sold out before the expiry dates.
Enhance customer experience
Customers are always looking for something new and exciting to keep them engaged. And one way to give them a good experience is to offer something new and variety on your eCommerce store. This is where bundles come in. Food and beverage product bundles can help attract customers and offer them a good shopping experience.
Food and beverage bundling ideas you can try
When it comes to food and beverage bundling ideas, the sky’s the limit. With so much variety in food and drinks, you can think as creatively and as strategically as you want, to ensure your bundling strategy is successful. Here are some types of F&B bundles you could create:
1. Meal prep kits
One of the most trending food and beverage bundling ideas is meal prep bundles. With people’s lives getting busier than ever, meal preps have become the most popular way of managing daily meals. They offer convenience, speed, and people ensure healthy eating.
There’s a lot that brands can do with these bundles. Here are some meal prep bundling ideas:
- Vegetarian and non-vegetarian meal prep kits
- Salad meal prep kits
- Kits based on cuisine, for example, Asian, Mediterranean, etc.
- Kits based on age groups, for kids, adults, senior citizens, etc.
- Customizable meal prep kits
2. Snack variety packs
Another effective food and beverage bundling idea is to create snack bundles. Snacks are amongst the fastest-selling food items. Besides, when it comes to snacks, customers like variety, and there is a lot of it in the market. But you can make your snack bundles even more exciting. Here’s how:
- Create themed snack packs, for example, for game night or movie night
- Offer mixed snack packs
- Offer multi-pack snack bundles, for example, pack of 5 or 6
- Offer brand-based packs, for example, one brand or multiple brands
- Healthy snack packs, including roasted products, dried nuts, etc.
3. Subscription boxes
Food and beverages are products that customers buy repeatedly. As they have a short shelf life, customers have to restock them at regular periods. This makes it a perfect option for offering subscription boxes. Bundle subscriptions can provide convenience and cost benefits to customers. Here are some snack box bundling strategies.
- Offer coffee, tea, or wine subscription bundles
- Fresh vegetables and fruits weekly subscription bundles
- Snacks and soft drinks subscription
- Gourmet bundle subscription, for items such as cheese, etc.
- Subscription boxes offering cookies, cakes, etc., for example, curated boxes
4. Themed bundles
When done well, bundling strategies can help keep things exciting and customers engaged. For instance, themed bundles can be highly effective in promoting food bundles online. These bundles are based on specific themes and the ideas for these bundles can be as creative as one wants. Let’s look at some fun themed bundle ideas for F&B.
- Movie night, game night and party bundles for food and beverage
- Picnic and barbeque food and beverage bundles
- Winter special F&B bundles
- F&B bundles for festivals, such as Christmas and New Year
- Special fast-selling F&B bundles with bestsellers
- Kids gifting bundles
5. Diet-specific packs
Today, a large population follows one or the other diet, for instance, vegan, vegetarian, keto, etc. This offers an opportunity to food and beverage brands to offer diet-specific food bundles. However, these may cater to a niche and small segment. But one way to overcome this challenge is to offer a variety of diet-specific bundles. Here are some diet-based food and beverage bundling ideas:
- Vegan F&B bundles
- Keto bundles
- Gluten-free food and beverage bundles
- Mediterranean diet packs
- Calorie-based diet bundles
- Customized diet-bundles that customers can pick and choose
6. Gift hampers
Come festive seasons, and stores are full of F&B gift hampers. And online stores can offer gift hampers too. Offering gift hampers online can make customers’ shopping experience better and more convenient. Apart from this, discounts on bundles can offer price benefits. Let’s look at some F&B gift hamper ideas:
- Offer gourmet food gift bundles
- Offer mix and match bundles where customers can pick and choose products
- Gift hampers for different occasions, such as birthdays, festive season, anniversary, etc.
- Offer brand-specific gift hampers for food and beverage
- Offer fixed bundles or mix and match bundles
7. Seasonal bundles
Food and beverages can also be seasonal, especially if you think of local or regional brands. This food and beverage product bundling idea can also be applied to packaged food products. This type of bundle has many benefits, too. For example, brands can introduce seasonal products to customers, help with inventory management, and customers get to try new items based on seasons. Here are some season F&B product bundling ideas:
- Summer drinks bundle
- Winter special veggies and fruits bundles
- Monsoon house party pack bundle
- Winter hot drinks bundle, with hot chocolate, tea, coffee, etc.
- Limited-time seasonal produce bundles, for example, winter berries bundle
8. Starter pack for new customers
Many new and small F&B online businesses struggle to find new customers and increase sales, because customers often hesitate to buy from new brands. This is where starter pack bundles can help brands with sales. Here are some ideas:
- Offer mini packs in the starter pack
- Offer customized options where customers can pick and choose products
- Bundles for beverages, for example, mixed sampler bundles
- Sample bundle for wines or kombuchas
9. Drink pairing bundles
In food and beverage, there are a lot of things that have to be complemented. Every food item may not pair well with every drink. This is another food and beverage bundling idea that eCommerce retailers could play with. Let’s see how:
- Coffee and cookie bundles
- Tea and savory snack bundles
- Wine and cheese bundles
- Fresh juice and baked goodies bundles
10. Limited edition curated boxes
To keep things exciting and engaging, F&B brands could also try limited edition curated bundles. These bundles could be an effective strategy for gourmet, luxury F&B, or small boutique brands. The limited-edition factor could add exclusivity and a sense of FOMO, urging customers to go for these bundles. Let’s explore some ideas:
- Limited-edition wine box
- Limited-edition curated chocolate box
- Limited-edition coffee or tea bundles
- Limited-edition curated boxes for festivals
- Themed limited-edition boxes, for example, special boxes during Christmas
Also read: Shopify Product Bundling Trends You Need To Follow In 2025
Examples of food and beverage bundles
1. Wine Chateau wine bundles
The brand offers various types of wine bundles, for instance, regional bundles based on specific vineyards, bundles based on brands, mixed brand wine bundles, etc. With every bundle listing, the brand highlights the savings on the bundle, making it attractive for customers to make purchases.
2.The Active Bod meal prep bundle
The brand focused on offering healthy food and beverage options for women also offers a set of bundles. The bundles are creative and thoughtful, for example, time-saving bundles for busy women, weight loss bundle, healthy eating bundle, and more.
3. Flavia coffee starter bundle
Another brand that offers creative and exciting bundles is Flavia. They offer coffee bundles, such as those based on different coffee types, variety packs of teas, etc. The sheer variety and options of bundles can attract customers and engage them, also ensuring they keep coming back to try more.
Get started with your Shopify product bundling for F&B
Product bundling is an effective strategy for Shopify food and beverage stores. And with increasing competition in this market, it’s a must-do for brands.
Whether you’re a Shopify or Shopify Plus brand, you can easily get started with an effective bundling strategy.
Appstle Bundles & Discounts makes bundling easy for you. The app is designed for Shopify and Shopify Plus stores, and offers a comprehensive set of features, including customized bundles, multiple discount types, and more.
Install Appstle Bundles & Discounts on your Shopify health and wellness store today!
