Appstle Bundles & Upsells

Easy Bundles

An Alternative To Easy Bundles: Bundle Builder

Why Appstle Bundles & Upsells Is Better

Increasing average order value (AOV) is a key strategy for eCommerce businesses to increase revenue and profitability. And one of the most effective ways to do this is to create bundles and upsell products.

However, bundling and upselling are not strategies you create once and forget about them. To really move AOV, bundles and upsells need to be managed, automated, and shaped around what shoppers are actually doing on your site.

That’s the gap many Shopify and Shopify Plus merchants run into with Easy Bundles: Bundle Builder App. It’s also why an increasing number of merchants are migrating to Appstle Bundles & Upsells App.

In this blog, we understand why Appstle is a better alternative to Easy Bundles: Bundle Builder.

Easy Bundles: Bundle Builder App vs Appstle Bundles & Upsells App at a Glance

Here’s a comparison table showing features available in both the apps.

Features

Appstle Bundles & Upsells App

Easy Bundles: Bundle Builder App

Volume discount bundles (with free gifts, upsells, progressive gifts & Mix & Match)

Buy X, Get Y offers

Mix & Match (Dynamic Pricing) bundles

Fixed-price "build your own" bundles (product-page widget + dedicated page)

Section-based bundle builder (multi-section)

Combo bundles

Classic / Shopify-native bundles (inventory-managed)

Shipping-discount bundles

Product-level discount bundles

Progressive gifts

Free product / free gift support

Upsell functionality

Subscription integration (via Appstle Subscriptions)

Analytics (detailed reports of what was sold)

Funnels (pop-up bundle advertisement on cart add)

Announcement bar (advertise discounts across the store)

Fully customizable widget (CSS + HTML

Manual widget placement anywhere in theme

0% transaction fees

Native integration with Appstle portfolio (Subscriptions, Memberships, Loyalty, Pickup & Delivery)

24/7 customer support

What is the Easy Bundles : Bundle Builder App?

Easy Bundles: Bundle Builder App enables creating bundles with ease. It includes features, such as BYOB or a build-a-box, fixed price bundles, mix-and-match bundles, and quantity breaks with tiered discounts. Brands can incentivize repeat orders with subscription bundles, and free gifts. The app helps brands launch fast with one-click setup templates. Other features of the app include: multi-language bundle, auto-sync inventory, and 3PLs as businesses scale.

What is the Appstle Bundles & Upsells App?

Appstle is a comprehensive app for integrating bundling and upselling features in Shopify and Shopify Plus stores. Instead of just applying a discount, it automates bundling, pricing, and customer notifications from one dashboard. Merchants who use the app specifically appreciate three things most often: responsive merchant support, easy setup, and how far the customization goes.

Core capabilities include:

Multiple bundle types
Flexible pricing structures
Easy-to-manage pricing rules
Deep visual customization
AI-powered pricing suggestions
Tiered discounts
Price tracking and trend analysis
Built-in reporting and dashboard analytics

More bundle types, more Shopify strategies

Appstle supports Classic Bundles, Fixed Pricing Bundles, Dynamic Bundles, Sectional Bundles, Variant Bundles, Mix-and-Match, Upsell Bundles, Cross-Sell Bundles, and Gift Boxes. Shopify brands can choose the type of bundles based on the product and customer preference. For instance, a skincare brand could run a Classic Bundle for a “starter kit”, a Mix-and-Match for “build your own bundle”, and a Gift Box bundle around the holidays. With Appstle, all these can be managed from the same dashboard, without needing three different apps.

Upsells that are relevant

Generic upsells, such as “customers also bought…” convert less than upsells based on what’s actually happening while the shopper is browsing. Appstle uses real-time customer data, such as cart contents, purchase history, and browsing behavior to personalize upsells using. For instance, a customer who’s bought running shoes twice before and just added trail socks to their cart might see a trail-shoe insole recommended. This is not a random accessory recommendation. This shifts bundling from “here’s a discount” to “here’s something that makes sense for you,” which builds trust.

Real-time analytics

Appstle Bundles & Upsells App tracks customer behavior as it happens and surfaces the bundle or upsell most likely to convert at that moment, rather than waiting for a weekly report to tell you what already went wrong. For example, if a particular bundle’s conversion rate drops on a specific day every week, you can make adjustments to the bundle on that same day instead of waiting for the weekly report.

Merchant support that's available around the clock

Appstle offers 24x7x365 customer support; Easy Bundles: Bundle Builder does not offer round-the-clock support. For example, a merchant based in Singapore launching a flash sale at 2 AM can still get help if a bundle misfires, instead of waiting for US business hours. This can have a significant impact on revenue. Merchants often appreciate Appstle for:

Fast, thorough responses for both setup questions and live issues
A support team focused on solving the problem, not just closing the ticket
Engineers who understand the product in depth
Chat support regardless of time zone

Integrates with the existing tech stack

Shopify’s native bundle features don’t cover everything a store may need. Appstle Bundles & Upsells App fills in the gaps with:

A single dashboard for fast setup
Native integration across the Appstle portfolio (Subscriptions, Memberships, Loyalty, Pickup & Delivery)
POS integration for omnichannel selling
Bundling logic that fits how you already sell, without forcing workarounds

For example, a Shopify store already using Appstle Subscriptions can bundle a “coffee starter kit” with a recurring subscription for refills. Here, the bundle and the subscription function in sync instead of running as two disconnected systems.

Bundling rules built around your logic, not a template

Every brand sells differently. Appstle Bundles & Upsells App lets you set rules by product, collection, customer segment, or cart value, so fixed bundles, mix-and-match, volume discounts, BOGO, and tiered pricing can all run at the same time, each targeted at a different group. For instance, a wholesale customer segment could see bulk pricing on a bundle, while retail customers browsing the same product see a percentage discount instead. Thus, stores do not need to create duplicate bundles for different audiences.

Here are the different pricing structures supported by Appstle:

Fixed pricing
Tiered pricing
Volume discounts
Flat discounts
Percentage discounts
Bulk pricing
Wholesale pricing
Dynamic pricing
Custom pricing
Quantity breaks

Customization that makes a store feel distinct

A store that looks and feels different from other Shopify themes builds more recall and loyalty. For example, a streetwear brand with a bold theme can restyle the bundle widget to match its color palette and drop it into a custom spot on the page. Appstle supports:

Fully customizable widget (CSS + HTML)
Manual widget placement anywhere in the theme
Widget label text and appearance controls
Customer portal permissions and settings
Customizable email automation
Widget styling (colors, layout, spacing) without touching theme code
Customizable funnel pop-ups for bundle offers
A store-wide announcement bar for promotions

Built to keep adding features

Bundling technology doesn’t stand still. Technology is always evolving, and so are customer expectations. While Appstle’s built-in capabilities aim to meet every merchant’s need, when a feature doesn’t exist, the Appstle team builds it tailored to the business requirement. Here are features already built into Appstle:

Mix & Match (Dynamic Pricing) bundles
Fixed-price “build your own” bundles (product-page widget + dedicated page)
Section-based bundle builder (multi-section)
Combo bundles
Classic / Shopify-native bundles (inventory-managed)
Shipping-discount bundles
Product-level discount bundles
Progressive gifts
Free product / free gift support
Upsell functionality
Subscription integration (via Appstle Subscriptions)

Pricing

A Shopify app with hidden costs and high monthly fee can eat into profits. Over time, this can have an adverse effect on the overall profitability. Appstle Bundles & Upsells App offers easy, clear, and transparent pricing plans – one of the many reasons Appstle is a better alternative to Easy Bundles: Bundle Builder App.

Appstle’s plans start with a free plan for Shopify stores that are ready to launch bundles and upsells. The app offers a Starter, Growth, and Pro plan, for every stage of growth. Appstle makes it easy for merchants to upgrade plans based on their growing business needs and budgets.

Here are the pricing plans of Easy Bundles

Summing up

Appstle Bundles & Upsells gives merchants more bundle types, deeper customization, real-time behavioral targeting, and support that’s available when something breaks. These and other features make it a better alternative to Easy Bundles: Bundle Builder.

For merchants who’ve outgrown a basic discount-bundle setup and want bundling to work as an ongoing, adjustable strategy, Appstle is built for that shift.

If you’re considering a move from Easy Bundles: Bundle Builder App to Appstle Bundles & Upsells, reach out to the Appstle team or install the app in your Shopify store.

As Seen On

“A strong e-commerce presence is more of a necessity today, and Appstle has made it possible by offering sound solutions and functionalities.”

– USA Today

Reviews

Rated 5 out of 5

I'm one of those people that never leaves reviews, but today was a different day! Hemant was incredibly prompt and answered all of my questions by way of sharing a recording with me. Talk about going above and beyond! Putting the incredible customer service aside, the app itself is extremely user friendly unlike other apps available. Would highly recommend!

FIRST app to implement shipping profiles for subscriptions, while every other app blames Shopify about how "it can't be done". Independent shipping options for subscriptions programs are usually crucial, so you'll want to use this app. Best customer service and best features of any subscription app. If you want to customize your subscription program using Shopify Checkout, this app is the way to go.

By far the most customization flexibility of any subscription app. They're analytics are better, they're customization is better, and they're support team is extremely responsiveness (less than 2 minute avg. reply time via live chat) and knowledgeable (many are coders). Having previously worked with Rxxx!, I'm really happy I've switched to Appstle

Appstle has been fantastic. I run a very specific subscription service that has a lot of variables. Appstle caters from them all, is easy to set up and use. Last but certainly not least, their customer support is 2nd to none! They are always quick and responsive, go the extra mile and help with any request. They genuinely care about their product and are doing a fantastic job! I'd give 10/5 stars if I could!

Our team has chosen this app based on the customer reviews and information and so far we are more than happy with our choice. The customer service team is the best!! They literally helped us set up everything and made it very easy! Also, they are always super helpful whenever we have questions and they provide solutions right away!

Hands down one of the best apps we've used and one of the best customer support experiences. The app is very robust and the customer support team is amazing, even accommodating our unique business case by making a change to the software. Highly, highly recommend!

Great product and great team! I migrated our subscription offerings from another subscription service, the Appstle team has been incredibly helpful in this migration and their subscription product is the best one I've worked with.

I use this app for my first ever subscription service and I am blown away by how easy it is to use and how amazing their customer service is! I couldn't figure out how to integrate the app with my Shopify website, and Muhamed not only fixed the problem in about 10 minutes without me having to lift a finger, but he even changed up the widget so it matched my theme colors! I will absolutely be sticking with this app. Highly recommend!