Loyalty programs can revamp your sales, and improve customer acquisition and retention rates. Our last article explained how you could also set up a Shopify loyalty program for your eCommerce brand. Today, we want to inspire you with amazing customer loyalty program examples.
These brands have made a unique mark for themselves with some interesting approaches to rewards programs. Let’s dive right in!
Customer loyalty program examples and what you can learn from them
Here are 20 customer loyalty program examples from different eCommerce brands. Each of these has a unique approach to its branding that you can apply to your Shopify loyalty program.
1. Sephora: Sephora Beauty Insider
Sephora is one of the world’s biggest beauty brands, and it is among the most popular loyalty programs. Sephora Beauty Insider is an extensive program that provides many ways for customers to leverage the money they spend on the brand.
Customers are tiered based on their spending at Sephora, and the benefits are directly proportional.
In the table below, you can see how different tiers of the reward program have a wide variety of benefits. From discounts to birthday gifts, everyone gets to enjoy the loyalty program.
2. Tarte: Tarte Perks
Tarte is a skincare and beauty brand. Their loyalty program, called Tarte Perks, focuses on their brand’s identity. They are a sustainable brand that has focused on using naturally sourced ingredients. Using this identity, they encourage customers to engage with their brand and also show how they give back to society using their Tarte to Heart NGO.
They also focus on providing points to the customers without them having to make purchases. Engaging with their social channels is one such way, where customers will see a lot of user-generated content. This encourages more interaction outside their website and increases social engagement and purchases.
3. Amazon: Prime
Amazon is the biggest eCommerce brand. They provide a marketplace for selling all kinds of products and brands. It is a one-stop shop for most products.
It has among the most successful customer loyalty program examples. Their Prime Membership is an annual paid membership. It offers customers perks such as fast delivery, music, and video streaming subscriptions.
They also offer a discount on the prime membership for students who can provide a valid ID.
4. TOMS: TOMS Rewards
TOMS is a footwear brand popular for how it has given back to society. They have a simple loyalty program called TOMS Rewards, and customer gain points as they purchase products.
Furthermore, their involvement in doing good is among the selling points of engaging with their brand. When customers buy from TOMS, they are actively helping them make a difference through their programs that provide footwear and healthcare to people who need it.
It is a customer loyalty program that is driven by the brand’s purpose.
5. The North Face: XPLR Pass
The North Face is a popular activewear and outdoor gear brand. They’ve created a brand identity around providing sustainable clothes. They are currently focusing on being 100% recyclable while eliminating the use of single-use plastic by 2025.
Their rewards program was earlier called VIPeak but has been rebranded to XPLR Pass. The loyalty program focuses on providing discounts and dedicated customer service to members and includes a field testing option for outdoor gear.
Customers can also gain points when they return their old North Face clothes and get $10 credit.
6. Designer Shoe Warehouse (DSW): DSW VIP
DSW is a brand that sells designer shoes and fashion accessories. Their loyalty program is called DSW VIP and became famous after a recent email campaign.
Their customer loyalty program is also straightforward, simply offering rewards as points for purchases. To remind customers about these rewards, they launched a campaign with personalized emails about what’s in store, uniquely for each customer based on their relationship with the brand.
They also allow customers to donate old pairs of shoes for redeemable points.
7. Body Shop: Love Your Body Club
Body Shop is among the most popular cruelty-free cosmetics brands. They have a wide range of collections for different skin types with a global presence.
Their loyalty program is called Love Your Body. The program aims to instill self-care messages. The rewards program provides discounts, rewards, and exclusive offers. Customers are also invited to members-only product launch events.
The Club is marketed as a community for customers to enjoy. They also promote sustainable practices with bottle refill options, and customers get points for returning old bottles.
Additionally, Body Shop enables users to use the reward points as a donation to charities.
8. Lively: Rewards Program
Lively is a clothing and accessories brand. Their rewards program is filled with interesting lingo for GenZ.
The rewards program is tiered. They provide points for referrals and purchases. However, their perks go beyond discounts. Customers can vote on products, get birthday points, get exclusive access to new products, and more.
9. Pulse Boutique: Pulse Perks
Pulse Boutique is a casual clothing brand. They are a customer loyalty program that focuses heavily on user-generated content, which helps them increase their sales number significantly.
Their loyalty program is called the Pulse Perks. The loyalty program enables users to redeem discount points, get birthday bonuses, and more.
However, with their focus on social engagement, customers can get points by engaging with their social channels. Reviews are great for a brand identity, and Pulse encourages customers to write reviews that they are rewarded for with points.
10. Annmarie Skin Care: Wild & Beautiful Collective
Annmarie is an organic skincare brand. Their brand focuses on providing customers with the best skin care while using wildcrafted, organic ingredients.
Their loyalty program is called Wild & Beautiful Collective, and it is a name that reinforces the brand’s message.
The program offers discounts and several chances to earn points.
The program has two tiers. The higher tier of the two offers several more benefits, such as access to an exclusive Facebook group that shares skincare recommendations and tips. Customers can also earn points with product reviews and referrals.
11. Mirenesse: Love Rewards
Mirenesse is Australia’s sustainable and cruelty-free cosmetics brand. It was created by a female pharmacist. They also focus on initiatives that help women achieve their dreams.
Unlike some other customer loyalty programs, this is a paid program. Their Gold Tier membership offers several interesting perks to the customer. As opposed to the standard one point per dollar, they provide two points for one dollar in this membership which costs $18.
Customers also enjoy exclusive access to become panel testers for new products before they are launched.
Their first-tier membership called Onyx, also provides some perks and allows customers to redeem points.
12. 100% Pure
100% Pure is a skincare and beauty brand. Their loyalty programs enable gaining rewards for engaging and shopping more.
They have a tiered reward system, each with a set of benefits.
Customers can earn points by engaging on their different social media channels and writing reviews. These points are redeemable when shopping on their site.
13. Nicce Clothing
Nicce Clothing is a fashion apparel brand. They take a unique approach with their loyalty program. They have leveraged their reward points’ name as N-Coin to grab users’ attention.
Their membership has three tiers, each with different benefits. Customers can gain points by following Nicce on social media or subscribing to their mailing list.
14. Lucy and Yak: Rewards
Lucy and Yak are an independent clothing brand. They provide organic clothes that are marketed as focusing on providing comfort to all. From their vibrant colors on the website to the user-generated content featuring “Yakkers,” the brand has a strong sense of identity.
They are also a tiered loyalty program. They use interesting language to differentiate between the three levels and automatically assign you to the first one with 650 points upon signing up.
Customers can earn points throught shopping as well as non-purchasing activities such as engaging with them on social media, writing reviews, and signing up for the mailing list.
15. Farfetch: Access Rewards
Farfetch is a marketplace for luxury clothing brands. They connect customers with boutiques across the world.
Their loyalty program has five tiers; the more money you spend on the site, the more privileges you acquire.
Here is a look at their top membership perks. Customers get access to exclusive designer pieces, personal styling assistants and so much more.
16. Walmart+
Walmart is an American multinational retail corporation. It has hypermarkets and grocery stores across the globe. On their eCommerce site, they recently launched their loyalty program called Walmart+.
This is an example of a paid membership at $12.95/month. They also offer a 30-day trial period.
Their membership claims to save customers money in the long run. Customers save by enjoying free delivery, no shipping charges, and fuel costs.
17. Alibaba: 88VIP
Alibaba is among the world’s most popular and biggest eCommerce marketplaces. They launched their loyalty program called 88VIP.
Customers must pay a membership fee of 888 yuan annually to experience its perks.
However, customers have been willing to pay the fee considering the benefits. They offer perks across the Alibaba ecosystem. This means grocery stores, hotel booking, food delivery, luxury brands, and more are all included for members.
18. The Elephant Pants: Rewards
The Elephant Pants are a sustainable clothing brand with a mission. The brand is dedicated cause to saving elephants.
Their reward system offers customers points for engaging in different activities. This encourages customers to be more proactive with the brand, giving the brand more exposure across social media channels, while customers get reward points for it. It’s a win-win situation.
19. Princess Polly: Rewards
Princess Polly is an Australian clothing brand. Their new age approach on their website makes them popular among the younger generation.
All Princess Polly Rewards program members receive discounts and early access to giveaways. Customers can receive rewards by engaging with the brand on social media and writing reviews.
They also have a unique approach to the membership tiers. They make it sound interesting with a concert like language. This is a unique approach that appeals to Millenials and GenZ. 
20. Frank Body: Hotel Pink
Frank Body is a skincare brand that offers clean and cruelty-free products. They are popular for their bestselling body scrub. They leverage user generated content across their website and utilize this for their brand association.
They are among the most unique customer loyalty program examples. Their loyalty program is called Hotel Pink. Yes, that is definitely a cute approach. The tiered memberships also have equally unique names.
Customers can earn rewards for engaging with Frank Body’s social media channels, writing reviews, or purchasing products. Each tier of the membership can earn different rewards based on their Pink Points.
Create your own loyalty program!
We hope you enjoyed learning about the different types of loyalty programs; we sure did enjoy talking about them.
Furthermore, we understand how important loyalty programs are for your eCommerce brand and want you to excel. But it can become overwhelming, especially considering all the different ways you can do it.
You can leverage the help of brands like Appstle. They provide an extensive loyalty program solution for you to scale your revenue with their solutions.
Good luck creating the loyalty program that you and your customers deserve.
If you have a Shopify store, install the Appstle Loyalty & Rewards app today.
