The eCommerce market is brimming with loyalty and reward programs. Every brand is offering points and rewards.
This has led to loyalty fatigue amongst customers. Even though customers join multiple rewards programs, they end up using just one or two. They disengage with most programs over time.
But Frank And Oak, a clothing and accessories brand, has created an effective and well-designed loyalty program that is worth checking out.
This blog dissects the many features that make Frank And Oak loyalty and rewards program one of the best loyalty programs.
Let’s learn from it!
What is Frank’s Club Loyalty Program?
Frank and Oak is a brand that makes conscious clothing for men and women. The brand’s purpose is to inspire a better way of living through their garments and accessories. The Canada-based brand was started in 2012. Over the years, the brand shifted its focus to responsible fashion. The brand now ensures it sources sustainable materials, fair labor practices, and sells products that are good for the planet.
Why does the Frank And Oak customer loyalty program stand out?
Frank and Oak is a clothing and accessories brand that promotes planet-friendly living. It has a loyalty and rewards program called Frank’s Club. The brand offers benefits and perks that go beyond monetary transactions, that makes its loyalty program worth talking about. In this section, we breakdown the different features of Frank’s Club loyalty program.
1. A dedicated page for Frank’s Club
Customers prefer everything to be easy and convenient when they’re shopping online. For instance, easy navigation and information they’re looking for. This is something that Frank and Oak has accomplished for its loyalty page.
Frank’s Club has a dedicated page for the loyalty program. It shares all the information related to the program. Here are the different elements on this page:
- Prominently displays the benefits of joining the program – earn points, special perks, and free to join
- CTAs that make it easy for shoppers to join the program
- Explanation of how the loyalty program works
- Ways to earn points
- Ways to redeem points
- Choose from three different tiers
- Referral program information
- Frequently asked questions
2. Frank and Oak prioritizes its loyalty program
When you make navigation easy, it leads to good customer experience. Frank and Oak has made its rewards program visible by having a dedicated page and a tab on the home page, which makes it easier for customers to find information about the program.
How does it help?
- Customers can easily look for the loyalty program tab
- Customers and members can find all the information on one page
- Members know that the brand takes its loyalty program seriously
3. Frank’s Club loyalty program is free
One of the biggest factors that keeps customers away from loyalty programs are its joining fees. Customers do not want to pay a one-time or a recurring fee.
Unless the perks and benefits you offer are extremely irresistible, customers might not pay to join a loyalty program.
Frank And Oak loyalty program is free. Free joining makes it enticing for customers to join. Once hooked to the program, they can also move to higher tiers by spending more during a year. All that customers need to do to be a part of Frank’s Club is join for free.
4. Easy explanation of how the loyalty program works
Customers can easily understand how the program works by looking at the three steps, easily explained on the page.
The brand encourages customers to be part of the ‘Club’ by telling them how simple it is. They can simply sign up without paying any fee, start earning points on every purchase they make, and enjoy many special perks and benefits.
This simple explanation helps give clarity to customers and simplifies their decision making.
5. Multiple ways to earn points
Loyalty programs that make it difficult for customers to earn points often struggle to keep customers engaged. Frank and Oak understands this. Hence, the brand has provided many ways for customers to earn points.
Here are some of the ways loyalty members earn points:
- Points on every dollar they spend
- Sharing reviews
- Sharing photo reviews
- Referring a friend
- Following on Instagram
- Some products offer double points
- Birthday gift
- Following on TikTok
- Signing up for SMS
- Signing up for newsletter
6. Multiple ways to redeem points
Many loyalty and reward programs allow customers to earn points easily but they make it extremely hard to redeem the points. Oftentimes customers are confused or aren’t aware about the many ways they can use or redeem their points.
This leads to lower engagement rates and less interest from customers. But Frank and Oak has made it easy for customers to redeem points. Not just that, the brand also offers many different ways to redeem points.
For instance,
- Customers get 20% discount on 200 points
- 30% discount on 300 points
- 40% discount 400 points
7. Three tiers in the loyalty program
Frank and Oak has designed its loyalty program with three tiers. Customers can join the program for free and as their spending per year increases, they move to higher tiers.
This is a smart and strategic way to make customers spend more and increase the brand’s revenue. The three tiers are:
1. Community – free to join
2. Crew – spend $350
3. Inner circle – spend $1000
The higher tiers offer more benefits and perks to customers, hence, customers try to spend more and be a part of the higher tiers.
8. Frank’s Club X Referral Program
Frank and Oak has smartly combined its referral program with the loyalty program. When customers refer a friend with $15, the customers receive $15 worth of Frank’s Club points.
Here are some takeaways from this feature:
- A strategic way to encourage customers to pay for their friends and receive an equal amount of points themselves
- The brand has enabled customers to share the referral form via different channels, such as WhatsApp, Messenger, Facebook, Twitter, and a simple link
9. Comprehensive member dashboard
As soon as a customer joins the loyalty program for free, they get access to their personal account. The dashboard provides all the details clearly.
- The account is personalized with the customer’s name
- It shows the free $20 points earned for signing up
- It has a CTA to see rewards history and perks
- A CTA to redeem points
- A CTA to encourage members to spend more to jump to a higher tier
- Information about how to earn more points and how to redeem points
10. An FAQs section for the loyalty program
Lastly, the page also answers all the common questions that customers might have through an FAQs section.
When customers are new to a loyalty program or when they are contemplating joining one, they typically want to know more details before they join.
Frank’s Club FAQs include questions such as:
- How does Frank’s Club work?
- What happens to points if customers return products?
- When do the tier and points expire?
- Can they get points for previous orders?
- Can customers transfer or combine points of two accounts?
- Can points be redeemed along with discounts and offers?
Key takeaways from Frank’s Club loyalty program
- Frank’s Club loyalty program is well designed, which is the first and foremost requirement for the success of any rewards program. The brand has provided three tiers in the program and customers can reach higher tiers only if they consistently shop on the website, year after year. This ensures consistent revenue to the brand.
- The brand offers points for different types of activities, not just on sales and spends. For instance, members receive points on their birthdays, on the brand’s anniversary, and for following the brand’s different social media accounts. This increases customer engagement and interest in the brand.
- The brand is able to offer the best digital experience and a seamless flow of communication, offering discounts, etc., because it uses an efficient Shopify Plus loyalty program app.
Start your loyalty program with Shopify Plus App Appstle
There are many loyalty program apps to help you set up and manage your Shopify and Shopify Plus rewards and points programs. However, you need a comprehensive, smart, and intuitive app that offers multiple capabilities required to succeed.
Here’s how Appstle Loyalty and Rewards app helps:
- The app allows you to create different types of loyalty and rewards programs—choose the type based on your product, service and industry
- Appstle enables you to incorporate gamification elements such as tier-based structures, automation, etc. — so you can keep your loyal customers engaged
- Technical glitches can seriously derail your loyalty program — Appstle offers its merchants quick and efficient customer support 24/7/365
- To stand out in the market, you need to create something unique. With Appstle, you can customize and personalize your loyalty program features and have an edge over your competitors loyalty programs
Install Appstle Loyalty and Rewards App on your Shopify Plus store today!
