Fashion and apparel is one of the most vibrant and fast-growing industries. With high competition, fast-changing trends, and an excess of choices, it’s hard for brands to keep up with the market.
And that’s where fashion product bundling strategies can help brands.
In this blog, we take a look at product bundling for fashion and apparel brands, why it works, how to go about it, and more.
Let’s get started!
What is product bundling for fashion and apparel?
Product bundling is a marketing strategy in which brands sell multiple products as a bundle with one price tag, often offered at a discount.
Fashion product bundling strategies work well for this industry for many reasons. Fashion and apparel is one of the most vibrant industries, customers are always looking for new and exciting offers. Bundling tactics make customers’ shopping experience more exciting.
Fashion retailers often use bundling strategies such as, selling multi-pack t-shirts or socks; gifting bundles for babies; theme-based fashion bundles – for example, winter wear bundles, and more.
The benefits of fashion product bundling strategies
Bundling strategies for fashion and apparel brands offer many benefits to brands. From increasing the average order value to enhancing customer experience, in this section, we explore some of the benefits of bundling strategies for fashion brands.
1. Increase the average order value (AOV)
When customers buy more instead of just one product, it directly increases the order value. For instance, when it comes to fashion and clothing, customers usually tend to buy just one number of any product, say, one pair pants or a shirt. However, when offered as a bundle of two or three, the average order value increases, even if there’s a discount on the bundle.
2. Helps clear unsold stock
In the fashion and apparel industry, trends change quickly. There are new styles every season. This makes it critical for brands to sell out their inventory stock fast, because otherwise, it may not get sold. This is where fashion product bundling strategies help. When an old stock product is bundled with new products, the chances of it getting sold are higher.
3. Enhance customer experience
Today’s customers have become used to receiving help while shopping from brands. For instance, they expect brands to share product recommendations, help with styling tips, etc. This is another reason why clothing bundle deals for eCommerce help brands. Bundles that are created thoughtfully, keeping customers preferences in mind, are more appealing and useful for customers. This improves their shopping and brand experience.
4. Introduce new products to customers
Fashion product bundling strategies also provide an opportunity to eCommerce brands to add new products to the mix. For instance, when there’s a new product in the inventory or if there’s a slow-moving new product, retailers can add these products to bundles along with other fast-selling products. This way, brands can introduce new products to customers, and customers too, get to discover new items.
Types of product bundles fashion and apparel stores should use
The competition in the fashion and apparel industry is quite high. The apparel market is expected to grow 2.61% from now to 2029. And with this growth will increase the competition between brands. To beat competition and stay ahead, fashion and apparel brands could try these bundling strategies.
1. Wardrobe essentials bundles
One of the most simple, yet effective fashion product bundling strategies is to team up all the basics in one bundle. For instance, basic t-shirts, a pair of denims, a pair of shorts, a shirt, etc. Such wardrobe essentials bundles are useful to customers, and hence, fast-selling. For eCommerce retailers, this could be a star product in their inventory.
2. Seasonal outfit sets
People also tend to buy fashion and apparel based on seasonal changes – another interesting clothing bundle deal for eCommerce fashion brands. For instance, winter clothes, monsoon essentials, summer clothes, etc. Seasonal outfit bundles are an effective marketing strategy. To boost its sales, add a promotional offer to it, discounts or free shipping.
3. Workwear bundles
Another type of fashion product bundling strategy is to club workwear together as a set. For instance, a bundle of trousers, shirt, shoes, tie, and other accessories. Working professionals are busy and have less time to spend on shopping. Workwear bundles can be an easy and quick way for them to shop online. It’s also a good strategy for accessories and apparel cross-selling.
4. Athleisure kits
When it comes to fashion and style, athleisure wear is also a key product type. The athleisure market is estimated to grow at a CAGR of 9% from 2024 to 2030. People often tend to buy items like leggings, t-shirts, sports, bras, etc. together as a set. This gives a good opportunity for eCommerce fashion retailers to offer athleisure bundles at discounted prices.
5. Sustainable fashion sets
With the world moving towards more sustainable fashion choices, brands have started focusing more on this consumer need. This offers an opportunity for brands to cater to specific customer preferences. Brands can create personalized bundles of various types, for example, wholesale bundles, multi-pack bundles created in collaboration with other sustainable brands, subscription bundles, for example sustainable socks bundle subscription, among others.
6. Mix-and-match bundles
56% of consumers can become repeat buyers when there’s personalization and customization. Customization as one of the fashion product bundling strategies for brands, can prove to be beneficial. It can increase average order value (AOV) and customer lifetime value (CLV), and loyalty.
You could offer mix-and match bundles allowing customers to choose the products they want to add to their sets. For example, have a high-value mandatory product around which customers can choose other products.
7. Occasion-ready packs
In today’s fast-paced life, people often don’t find enough time to prepare for special occasions and events, such as parties, vacations, weddings, etc. Offering occasion-ready packs for fashion and apparel can be an effective strategy for upselling as well.
For instance, put together outfits, shoes, and accessories for different occasions, for him and her, kids, and babies. This type of bundling strategy also works for accessories and apparel cross-selling.
8. Accessories add-on bundles
To keep your customers engaged and your bundles strategy exciting, you will have to keep experimenting and offering something new consistently. One such fashion product bundling strategy is to offer add-on accessories bundles.
For instance, offer bundles of accessories to go with clothes – think bags, jewelry, shoes, ties, etc. This sort of accessories and apparel cross-selling can not only improve sales, but also enhance customer experience.
9. Limited edition capsule collections
One of the tactics that fashion brands use to attract and engage customers is to offer limited-edition products. Customers love them because of the exclusivity factor. Bundling limited-edition products can be profitable due to the high-values attached to limited collections, and create a buzz because of FOMO and urgency factors.
10. Starter packs for new customers
Let’s say your brand offers sportswear. New customers may not easily make purchases because people are particular about sports apparel. In this case, you could offer starter pack bundles. Starter packs would make it easy for new customers to try out your products. Add an extra discount for first-time buyers to increase the potential of sales.
11. Gift bundles
Another type of fashion product bundling strategy that is effective is gifting bundles. The good thing is, there can be various types of gift bundles. For instance, gifts for her and him, for kids, for senior citizens, for birthdays, anniversaries, etc. Gift set clothing bundle deals for eCommerce may include products like ties, scarves, t-shirts, socks, sets of tops, etc.
12. Discounted multi-pack deals
A common bundling strategy used by fashion and apparel brands is creating multi-pack sets. For example, a set of 3 or 5 t-shirts available at a discounted price. The products could be different or variations of the same product (variant bundles) in terms of color, design, pattern, etc. This strategy helps in boosting fashion sales with bundles.
Also read: Shopify Product Bundling Trends You Need To Follow In 2025
Fashion product bundling strategies examples
Here are some examples of fashion and apparel bundles for some inspiration.
1. Winter wear bundle by Ystylish
The winter clothing bundle by Ystylish includes winter essentials, such as parka, vest, and sweater, offered at a discount. The brand not only mentions the percentage saved but also the original and the discount price, making the bundle pricing more attractive for customers.
2. T-shirt bundle by H&M
One of the most popular fashion product bundling strategies, H&M offers t-shirt bundles. The brand offers bundles for men, women, and kids, too. With multiple choices of colors and style variations, the brand makes the bundles attractive for customers.
3. Fashion kits by The Kit
This fashion brand offers luxury clothing bundles in order to improve inventory management and for sustainability. The brand believes when customers buy bundles, they reduce buying more clothing. This way, the already-existing inventory gets sold out and there is less wastage from the fashion industry.
Get started with your Shopify fashion product bundling strategies with Appstle Bundles & Discounts
Fashion product bundling is an effective strategy for Shopify stores. And with increasing competition in this industry, it’s a must for fashion brands to try new marketing tactics.
However, to set up and manage your bundling strategy, you will require a smart partner to help you automate, streamline the strategy tasks, and run it smoothly.
That’s where Appstle Bundles & Discounts App comes in! The app is designed for Shopify and Shopify Plus stores, and offers a comprehensive set of features, including customized bundles, multiple discount types, and more.
Install Appstle Bundles & Discounts on your Shopify health and wellness store today!
