Today, eCommerce consumers are always fishing for exciting deals.
One effective marketing tactic brands are adopting is offering product bundles or sets.
Bundles help increase average order value (AOV), enhance inventory management, boost customer satisfaction, and increase sales.
However, few brands succeed with bundles. One such brand is Gunner Kennels, a pet supply eCommerce store.
This blog takes a deep dive into its pet supply product bundles strategy. We’ll explore the brand’s bundle strategies, why customers love it, tips and takeaways you can apply to your eCommerce product bundles.
Let’s get started!
Gunner Kennels pet supply product bundles: a breakdown
Gunner Kennels is a US-based pet products brand. The brand, dedicated to designing the best quality pet products, is known for its crash-resistant dog kennels. The brand offers kennels, bowls, food crates, food scoops, name plates, straps and more. The brand also understands personalization is key when it comes to pets and offers pet name plate personalization.
Apart from its individual products, Gunner Kennels pet supply product bundles are a customer favorite. The bundles include kits comprising a kennel, strap, name plate, and kennel bed. The bundles are available in different sizes and for different purposes.
Another key feature of their pet product bundles is the possibility to customize the bundles. The brand offers three variant product bundles to choose from.
Also read: A complete guide on variant product bundles
Now let’s explore the many features that make this pet product bundle strategy one to learn from.
1. A dedicated section for bundles
Gunner Kennels has created a dedicated page for pet product bundles. Customers can find the page tab in the shop dropbox. The bundles page clearly displays the three bundle options.
The page displays the images of the bundle, the name of the bundle, its price, amount saved, and what the bundle includes.
Shoppers can explore the bundles further by clicking on each individual bundle. A key highlight feature is the ‘Customize your setup’ tab that allows customers to click and open a page where they can customize their bundle.
2. Limited bundle options
Online shoppers have thousands of products at their fingertips. And having too many options leads to decision fatigue – a scenario where one cannot make purchase decisions because of confusion.
Gunner Kennels addresses this issue by keeping their pet supply product bundle selection simple and limited. The brand offers three bundles only – Performance Bundle, Weather Bundle, and Long Haul Bundle.
However, the highlight of their bundle strategy is that these three bundles can be customized. This gives customers the flexibility to adjust their bundles and at the same time makes it easy to choose between just three types.
Customization has many benefits:
- Provides flexibility
- Makes purchase decisions easy for customers
- Adds a personalized touch to the bundle
- Increases sales potential
3. Clear product bundle description
Instead of an elaborate description, the bundle information is kept to the point and minimal. No text-heavy paragraphs and flowery words; just clear information.
Each bundle mentions the basic details such as price, savings, color, etc. This makes it easy for customers to compare the three bundles, spend less time deciding, and adds clarity.
Here’s a recap of the way the brand shares product details:
- Clear and to-the-point details
- No extra, text-heavy descriptions
- Simple language and neat display
4. Option to customize pet supply product bundle
59% of online consumers are more likely to buy from brands that offer customization. The percentage of Gen Z consumers who buy customized products is 75%.
Brands that offer customization are winning in the eCommerce market. Gunner Kennels is one of those brands. Its customers can simply choose the color and size, tie down strap color and type, size of bed, and add their dog’s name.
These personalization and customization features packed into one bundle are key drivers that help increase sales.
5. Prioritize bundle visibility
Even though each of the brand’s products can be bought separately outside of the bundle, Gunner Kennels ensures high visibility of its pet supply product bundles.
Here are the things that make their bundles seen:
- A dedicated page for bundles
- Clear images for each bundle
- Neat presentation
- Limited number of bundles
- Detailed and to-the-point information on each product of the bundles
- Savings on each bundle mentioned
- Customization option with each bundle
6. Clear bundle pricing strategy
Gunner Kennels has three pet supply product bundles with different prices. However, each bundle has a $50 savings. This is clearly mentioned alongside the price of each bundle.
Having a clear pricing strategy has many benefits for brands. Customers do not get confused. Clear pricing makes customers’ purchase decisions easy. Moreover, customers have clear expectations and do not spend time comparing the three bundles.
This sort of tiered pricing for bundles encourages higher spending and increases the average order value (AOV). Not only does this bundle pricing strategy cater to different customer segments, but also drives them to opt for higher-value product bundles for their pets.
7. A dedicated section for reviews and testimonials
Pet parents can be extremely particular about what products they buy for their furry friends. Gunner Kennels understands pet parents’ emotions. 7 out of 10 customers prefer to read reviews before making purchase decisions.
The brand has a dedicated page for sharing customer reviews and testimonials. This section shares images shared by customers and their stories alongside. The brand takes the opportunity to highlight product features below the testimonials. This improves the sales potential of the products and bundles.
Product bundling is more than just a sales strategy; Gunner Kennels understands this. Their idea is to offer value to their customers. Hence, the brand has thoughtfully shared product reviews to help shoppers make purchase decisions and feel good about their purchases.
Also read: Your comprehensive guide to fixed product bundles for ecommerce on Shopify
Key takeaways from Gunner pet supply product bundle strategy
Here’s a summary of Gunner Kennels pet supply product bundle strategy that makes it a preferred choice for customers.
- Gunner Kennels has created a dedicated page for its pet kennel bundles
- The brand keeps it simple by offering a limited number of bundles
- Customers can read all important details and information about the product on the bundles page as well as click on each product for more details
- Every individual product of the bundles is described in detail
- Clear images and descriptions make it easy for customers to understand the product
- Customers can clearly see the price benefits and the amount of savings on each bundle
Ready to get started with Shopify product bundles?
In summary, bundling strategy in eCommerce is about increasing AOV. It involves a mix of offering the right products, strategic pricing, while keeping in mind your different customer segments and their needs.
Before you set up your Shopify product bundles strategy, you must ensure you understand your potential customers and their needs. Ensure you’re able to cross every touchpoint in your customers’ journey from the beginning.
To create a top notch experience for your customers, you will require an intuitive and smart app that helps you deliver your brand promise.
Explore Appstle Bundles & Discounts – a Shopify bundles app that can be used across various industries, products and service types. The app helps merchants set up bundles, manage them, and automate tasks.
Here are some of its features:
- Set up bundles of different types – mix and match, fixed bundles, BOGO, Frequently bought together, custom bundles, etc.
- Offer different types of discounts – volume discount, percentage discount, fixed discount, etc.
- Create upselling strategies with multiple discount types
- Get hands-on 24x7x365 merchant support from experienced teams for migration, installation, etc.
Install Appstle Bundles & Discounts on your Shopify store today!
