One of the most vibrant industries is the health and wellness industries. It is also an evergreen industry and is not seasonal.
However, with increasing competition from new brands springing up every other day, and brands launching new products, competition is fierce.
One way retailers can ensure more sales is through product bundling. In this blog, we look at effective health and wellness product bundling strategies that you could apply in your Shopify store.
What is product bundling in health and wellness?
Product bundling is a sales and marketing method under which many different or multiple products are sold as a bundle or set with one price tag on the whole bundle.
Product bundling strategies work well for the health and wellness industry. Health and wellness products are often bought repeatedly at regular intervals. It is also a vibrant industry that consistently has new products being introduced in the market. These factors make product bundling a lucrative and effective strategy for the health and wellness industry.
Health and wellness product bundling offers more value to customers, helps eCommerce brands increase average order value (AOV), and makes it easier for brands to sell inventory evenly.
A quick illustration that gives a peek into the global health and wellness industry:
Health and wellness product bundling benefits
Bundling strategies for wellness brands provide many benefits to eCommerce retailers, from increasing the order value to improving customer experience and more. Here are some of the benefits:
1. Increase average order value
One of the biggest benefits of bundling strategies for wellness brands is it helps increase the AOV. Typically, customers would buy one bottle of health supplements. But with bundles, they end up buying more because of the savings factor. This directly increases the AOV of each customer. Even though the bundles are on a discount, when priced strategically, it benefits eCommerce retailers.
2. Improve customer experience
With so many products available, customers tend to get confused. Unlike a physical store where a sales person helps customers make purchase decisions, on the eCommerce store, customers often find themselves alone. But when bundles are created thoughtfully, customers find them appealing and useful. This improves their shopping experience, and is an important benefit of bundling for wellness stores.
3. Clear dead stock and inventory
Health and wellness products have expiry dates. And hence, retailers have to ensure their stock gets sold before the products go bad. Health and wellness product bundling helps retailers strategically clear inventory. For instance, bundles could include products that need to be cleared. Another strategy is to create multi-pack bundles, for instance, a pack of 5.
4. Introduce new products to customers
Bundles give an opportunity to retailers to add new products to the mix. Retailers can also think of cross-selling ideas for health products via bundles. For instance, customers may otherwise hesitate to buy a new product, but if it is a part of a bundle along with other premium items, they wouldn’t mind trying it.
Types of health and wellness product bundles
From wellness subscription box bundles to upselling health products with bundles, in this section, we have put together a list of product bundling strategies for health and wellness brands.
1. Buy more save more bundles
It is human psychology to take an action that leads to more savings. For example, buy 3 products and get 5% off; buy 4 products and get 10% off. When customers choose bundles with more products—multi-pack or wholesale bundles—they end up saving more money.
Buy more, save more bundles help brands increase the order size and the AOV, thus increasing the overall sales volume and revenue. For instance, a brand selling vitamin tables offers two multivitamin supplement bottles for a reduced price.
2. Seasonal wellness kits
In the health and wellness products industry, seasons play a key role. For instance, there are some products that are specially needed in the winter season, for example, skin balms.
Seasonal wellness kits are a common type of health and wellness product bundling strategy. Some examples are, winter skin care bundles, or holiday skin care bundles. Health and wellness brands curate bundles with a variety of products, offering a discount on the entire bundle.
This strategy is also helpful for introducing new seasonal products that brands add to their inventory. Moreover, brands can also get rid of unsold stock by adding specific products.
3. Starter packs for new customers
When it comes to health and wellness products, customers are cautious about using new products on their body and skin. This opens a good opportunity for starter packs. Starter pack health and wellness product bundling includes small sample size products.
For example, a cosmetics starter pack could include a cleaner, toner, moisturizer, and face wash. One of the best advantages of this type of product bundle is it can make conversion of first-time buyers into loyal customers easier.
4. Subscription bundles
In subscription bundles, customers receive bundles at a pre-defined interval. Instead of placing single orders every time, with subscriptions, customers sign up for subscriptions once and keep receiving bundles regularly.
Subscription bundles provide discounted price, savings, the convenience of getting orders delivered regularly without having to place orders, and the ease of managing shopping without any hassle.
With this model, health and wellness brands can keep customers engaged with new products and regular communication.
5. Goal-based packages
Most people have goals when it comes to health and wellness. For example, goals related to weight loss or mental wellness. Goal-based bundles are designed to meet these specific goals.
Goal-based health and wellness product bundling strategy works well as it is tailored to specific objectives. The products in each bundle are more relevant and address customer pain points. These types of bundles work well specifically for customers looking for solutions for specific problems and also during certain times of the year, for example, around the new year.
6. Limited edition curated bundles
Limited edition curated bundles are created with the intention to offer exclusivity and create excitement for customers. These function on the principles of urgency and FOMO because they are limited in number.
Limited edition curated bundles may include exclusive health and wellness products, newly launched products, or may be planned based on a theme. For instance, a limited edition haircare bundle, or a luxury collection curated bundle.
7. Complementary product sets
Another health and wellness product bundling strategy that works well is complementary product sets. Imagine a product bundle that includes a yoga mat, a bottle of body lotion and a pair of sunglasses. The three products do not complement each other. A complementary product bundle includes products that go well with each other.
For the health and wellness industry, complementary product bundles enhance customer shopping experience by making their purchase decisions easier. This type of bundle can also be based on themes, for example, a health brand could offer a diabetes bundle.
8. Build-your-own bundles
Today’s customers expect and prefer personalized experiences. This is where build-your-own bundles come in. With BYO bundles, customers can pick the products they want in their bundle. For instance, there could be one key product around which customers can choose other products.
This type of health and wellness product bundling strategy increases customer satisfaction, increases engagement, and leads to a better customer experience.
9. Gift bundles
Another type of product sets are gift bundles. These are designed specifically for gifting purposes. For instance, a self-care gift set for him and her. This type of bundle makes gift shopping and gifting convenient for customers.
Gift bundles are specifically preferred during gifting and festival seasons. For example, a health and wellness gift kit for the new years or on birthdays. Gift bundles are enhanced with attractive packaging and customized cards, etc.
10. Trial size samplers
People do not like to try new products on their body easily. Even though new products may be tempting, they hesitate to buy them. However, if the products are available in small sampler size packages, customers find them more appealing to buy. If customers like what they sample, they might opt to buy the full-size products.
This is why trial-size health and wellness product bundling works well. Trial size sampler bundles can lead to higher conversion rates. Also, customers feel more comfortable trying new products if they do not have to spend more on full-size packs.
11. Loyalty program bundles
eCommerce brands that have loyalty programs can combine their bundles strategy with it. For instance, offer extra discounts on bundles to loyalty program members. This strategy not only enhances loyalty members’ experience but also leads to repeat purchases by them. Additionally, members get to earn more reward points.
12. Flash sale bundles
Another health and wellness product bundling strategy is flash sales. Flash sale bundles are those bundles on which there is a limited period offer. These are time-sensitive and function on the principles of urgency and FOMO. Flash sales strategy helps drive quick sales. This can also help brands clear inventory in a strategic manner. For instance, higher discount on a bundle of vitamin supplements for a limited period of time.
Also read: Shopify Product Bundling Trends You Need To Follow In 2025
Examples of health and wellness product bundles
1. Organik Wellness & Co.
A UK-based brand that sells wellness products for babies, teens, and mothers, the bundles include options such as skincare kit, family bundle, starter bundle, and more.
2. Made to Milk
An Australian brand, Made to Milk offers cookies especially made for lactating mothers. The brand also offers a variety of bundles of cookies, sample packs, and others.
3. Freeze Frame
This skincare brand offers bundles focused on specific skin problems. For instance, their bundles include Brightening Kit, Wrinkle Kit, Skin Lift Kit, among others.
Get started with your Shopify health and wellness product bundling
Product bundling is an effective strategy for Shopify health and wellness stores. With increasing competition in this market, it’s a must for brands to try out new marketing methods.
However, to design and manage an effective product bundling strategy needs work. And that is why you need a bundling tool for your Shopify store.
Meet Appstle Bundles & Discounts, an app designed for Shopify and Shopify Plus stores. The app offers a comprehensive set of features, including customized bundles, multiple discount types, and more.
Install Appstle Bundles & Discounts on your Shopify health and wellness store today!
