Multipack bundles are a favorite among customers. A pack of three t-shirts, a bundle of five soaps, and a family pack of two icecreams—multipack bundles often offer great discounts and the convenience of shopping more in one go.
Multipack product bundles offer many benefits to eCommerce retailers too. In this blog, we explore multipack bundles, its benefits, strategies, and how to set up the best multipack bundles on your Shopify store.
Let’s get started!
What are multipack product bundles?
Multiplack product bundles, also known as wholesale product bundles, are bundles that include multiple numbers of the same or related products. In short, these bundles do not include single units, but multiple units of the same product. Wholesale product bundles enable customers to purchase larger quantities of a product at discounted rates and additional benefits.
For example, essentials that people purchase regularly, such as soap, shampoo, home cleaning products, can be easily offered and multipack product bundles. Another example is a multipack of t-shirts or socks offered at a discount.
Here’s an example of a multipack bundle:
Key features of multipack product bundles
If you’re looking to set up wholesale product bundles on your Shopify store, this section will help you understand the basic features of this bundle model.
1. Quantity-based bundling
Multipack product bundles offer multiple units or numbers of the same product in a single bundle. For example, a pack of 10 bottles of a soft drink. Customers can buy a product that they use recurrently at a discounted rate with multipack bundles. Most often, the larger the quantity, the more the discount amount.
2. Discounted pricing
Wholesale product bundles offer products at discounted rates compared to buying a single product. This makes multipack bundles cost effective and more attractive for customers. Discounted pricing helps retailers attract more customers and increase leads.
3. Convenience
For products that customers buy recurrently, for example, groceries, wellness items, or house cleaning products, multipack product bundles are more convenient for customers. They can buy products at a discounted rate and stock up for a longer duration. This eliminates the hassle of making purchases often.
4. Increased sales volume
For eCommerce retailers, Shopify product bundles are an effective way to increase sales. Retailers can apply attractive discount strategies on bundles, and benefit from higher AOV per transaction. Moreover, creating multipack bundles is also an effective way to clear inventory.
5. Enhanced marketing opportunities
There are many different ways to market and promote your multipack bundles. For instance, market them as bulk purchases, as bundles that offer value and convenience, highlight their price benefit, etc. Moreover, you can combine multipack with other sales and marketing strategies too, for example, during your annual sale.
Examples of multi-pack product bundles
Here are some examples of this type of product bundle:
1. Consumer goods
Consumer essentials such as household products are often sold in multi-pack bundles. Items such as toilet paper rolls, shampoos, house cleaning products, are fast-selling consumer goods bundles. Customers can buy recurring products at discounted prices and avoid the need for repurchasing every now and then. This adds convenience to their life and shopping habits.
2. Food and beverage
Food items with considerable shelf life are often sold in packs. This brings convenience to customers as they do not have to make purchases repeatedly. For example, a pack of five biscuit packets or a three pack potato chips bundle. Another bundle inspiration for food and beverage is a pack of six beer bottles.
3. Beauty and personal care
Another example of a multipack product bundle is beauty and personal care products. People tend to use specific products on their body and hence often buy the same product repeatedly. Instead, wholesale product bundles of personal care items can eliminate the need to make repeated purchases of the same products.
4. Office supplies
Another product that gets used up on a regular basis is office stationery. When bought in wholesale bundles, office supplies can be purchased in bulk at a lesser price. For example, a box of 10 pens or a multi-pack of printer paper or envelopes.
Benefits of multipack bundles
Multipack bundles offer benefits such as convenience and discounts to customers. But retailers also prefer this sales model because of various benefits. Here are some of the benefits.
1. Cost savings
When you offer discounts on multipack product bundles to customers, it not only provides cost benefits to them, but also increases customer satisfaction. This leads to repeat purchases, which indirectly means cost savings for eCommerce retailers. You can save on marketing costs.
2. Inventory management
Wholesale product bundles help businesses manage inventory well. For instance, retailers can move larger quantities of inventory by creating multi-pack bundles. Additionally, retailers can manage stock levels more efficiently and avoid overstocking or stockouts. Efficient inventory management helps streamline business.
3. Customer loyalty
When customers buy more with every purchase, the average order value goes up. When they experience cost benefits, they prefer to buy the same products from the same brand. This leads to enhanced customer loyalty and lifetime value. A 5% increase in customer retention can increase revenue by up to 95%, which can help boost business profits.
Considerations when setting up multi-pack bundles
Setting up Shopify product bundles can be highly beneficial to your business. However, it has to be well planned. Here are some factors you must consider when setting up multipack bundles:
1. Pricing strategy
An effective pricing strategy for multipack bundles should offer a balance between perceived value to the customer and profitability to the eCommerce brand. Here are some cues to help you price your bundles in the right manner:
- The multipack bundle price should show the savings for customers
- Tiered pricing strategy can help increase AOV. For example, a pack of 5 at a higher discount compared to a pack of 3
- Avoid offering high discounts as it can devalue the products
- Conduct competitor research to understand the pricing standards in the multipack market
- Ensure your bundle reflects the value it offers so that it appeals more to your customers
2. Inventory management
Multipack product bundles could end up complicating inventory management for you but it can also help you manage the inventory more efficiently. However, you can avoid complications by following some best practices.
- Track and monitor demand and sales for individual products and bundled products. This will help you plan your stock in a way to avoid overstocking or stockouts
- Use past sales data to understand product demand and forecast inventory stock requirements
- Create separate inventories for individual products and multipack product bundles for better management
3. Marketing wholesale product bundles
Today’s customers do not care too much about price. They want to see how a product solves their problem and fulfills their needs by adding value. That’s why, when marketing your Shopify product bundles, you must consider positioning your bundles in a way that highlights its value proposition. Here’s what you can do:
- Highlight factors other than price and cost benefits, such as convenience, quality, durability, ease of shopping, and other perks attached to bundles
- Create campaigns on various channels to highlight the value proposition. For example, websites, social media, email, advertisements, etc.
- Display comparative value between individual product and multipack bundle
- Highlight all benefits, such as reduced packaging making it eco-friendly, saving time, etc.
4. Product selection
When choosing products for multipacks, you must consider a few points. For instance, if the product is something customers would buy in a pack, if its discounted pricing will benefit customers as well as not eat into your profits, etc. Here are some other things to consider:
- Choose products on which you are able to offer a discount
- Pick products that are fast-selling and preferred as packs
- Ensure the multi-pack offers more value than just the price
- Choose products based on past sales data, market trends, etc.
How to create multipack bundles on Shopify
There are multiple aspects to setting up and running a bundles model. To get your multipack bundles strategy started, follow these actionable steps.
1. Define a clear strategy
One of the first steps is to create a clear strategy for your multipack product bundles. Some things to consider are:
- What is your goal – increase AOV, clearing out slow-moving inventory, or targeting customers looking for cost savings?
- Once you narrow down your goal, you will have clarity about selecting products, pricing, how to market your wholesale bundles, etc.
2. Select the right products for your bundles
Selecting the right products is critical because you may create bundles with products you think are great but what if customers aren’t interested in them? Here are a few factors to consider when selecting products.
- Use past sales data to determine which products are in high demand and are bought multiple times by customers
- Create personalized product bundles. For instance, if customers buy a multipack of beverages, offer them a multipack of snacks to go with it
- Another type of products to select are slow-moving items. By putting them into a wholesale pack, you can offer discounts and entice customers to buy them, thus, ensuring the products get sold faster
3. Determine multipack product bundle pricing
Pricing your Shopify product bundles strategically is critical. Not only should the pricing be beneficial and attractive to customers, it should also be profitable for your business. Consider these pricing strategies and best practices.
- Calculate the total cost of products in the multipack, including shipping, packaging, storage, etc. This will help you do a thorough analysis of the product cost and guide your pricing strategy
- Next, determine the amount of discount you must offer. Ensure your discount doesn’t eat into your profits and does not lead to losses
- Price the multipack bundle in such a way that there is a noticeable discount compared to when a single product is bought separately
4. Promote your wholesale product bundles
Once your product bundles are set to be sold, promote them for better visibility and sales. Use these strategies:
- Create campaigns to highlight the bundle benefits and value proposition
- Create different campaigns for various platforms
- Optimize SEO by adding keywords relevant to multipack and wholesale to improve visibility of your bundles
5. Track and monitor bundle performance
The market, customer preference, and trends are continuously changing, and hence, your multipack product bundles may not remain relevant forever. Here’s what you can do to keep them relevant:
- Monitor your product bundle sales, identify trends, and gaps so you can make adjustments
- Collect customer feedback and reviews to enhance your bundles
- Keep making adjustments and changes to pricing, products, marketing campaigns, etc.
Get started with multipack product bundles for your Shopify store
Offering wholesale product bundles is a great way to attract customers and increase AOV. However, there are a lot of aspects to consider when running a multipack bundle offer. From planning and identifying products to pricing and promoting them correctly.
To help you streamlining your multipack product bundles, we have Appstle Bundles. It is a comprehensive Shopify product bundles app that enables different types of bundles, such as mix and match bundles, Buy One Get One, frequently bought together, custom bundle builder, etc.
Appstle Bundles also offers features such as volume discount, tiered discount, fast upsell, among others. If you’re looking to start your Shopify product bundles, explore Appstle.
