The BFCM and holiday season sales are just about to begin!
Have you figured out your discounts and deals for this year? If not, it’s time you get started.
In this blog, we explore product bundling strategies for BFCM and the holiday season to drive more sales, engagement, and profits for your Shopify store this year!
Let’s get started!
Product bundling strategies for BFCM and holiday season
Product bundles are a favorite when it comes to annual sale seasons such as BFCM and festive seasons. Explore these 15 bundling strategies and see what aligns with your goals this year.
1. Curated holiday gift bundles
People often feel confused about things to give. To remove this confusion, created themed gift bundles. Make their gifting decisions easy. Here are a few ideas for product bundling strategies for BFCM curated gifts.
- Create bundles for different audience segments, for example, Gifts for Her, Gifts for Him, Tech Lovers Gift Bundle, Holiday Skincare Set, etc.
- Put together complementary products that go well together
- Create promotional campaigns for ready-made gift bundles
Here’s an example:
2. Buy more, save more bundles
Another bundling strategy that works well during the holiday and festive season is ‘Buy more, save more’. As people buy gifts in large quantities, this type of bundle can be cost-effective and make holiday gift shopping easy for customers. These gifting bundles can be effective for products that are commonly gifted or repeat purchases, such as fragrances, candles, etc. Here are some ideas:
- Offer tiered product bundles, for example, bundle same products – Buy 2 Save 10%, Buy 3 Save 15%
- Bundle complementing products- Bundle 1 with 3 products 10% discount, Bundle 2 with 5 products 20% discount
3. Exclusive BFCM bundles with limited-edition products
Festive season is also a time when people want to buy something unique and exclusive. You can create bundles to match this requirement. Doing so creates urgency and makes your holiday bundles more desirable. Let’s see how:
- Offer limited-edition products in your BFCM bundles
- Create bundles available for a limited period
- Include holiday or festive special products in the bundles
4. Create upsell and cross-sell bundles
Upselling and cross-selling related or supplementary products can increase revenue up to 10% to 30%. These can also be used as product bundling strategies for BFCM and holiday season. Not only do they increase average order value (AOV) and sales, but also the potential of repeat purchases from customers. Here’s what you can do:
- Bundle together products that complement each other in a set
- Create many such bundles in different categories
- Include a high-value product in the bundle to ensure a high AOV
- Offer a bundle at a discounted price at checkout to increase the AOV
5. Bundle subscription offers with products
If you offer subscriptions on your Shopify store, BFCM and the holiday season is a good time to promote it through your bundle. Not only do you increase long-term customers, you extend subscription benefits to more customers. Here’s what you can do:
- Include your subscription within the bundle along with other products or services
- Make it a once-in-a-year offer for a limited period to encourage customers to buy it
- For example, get a 3-month servicing subscription for your water filter when you buy it during the BFCM sale
6. Free gift with bundles
When customers buy more, they expect something more in return, for instance, a gift or another freebie. A study found that 60% of consumers would rather receive a free item than a discounted one. Use this in your favor by trying these strategies:
- Offer free gifts when customers purchase BFCM and holiday season bundles
- Create multiple bundles but offer free gifts only with the high-value bundle to increase sales of that bundle
- Offer customized product bundles where customers can add products but offer free gifts on minimum spend. For example, buy a bundle worth $100 and get a free gift
7. Bundle best sellers with new products
You must be having some star products in your inventory – products that are fast selling and high value. Double up on these best sellers by bundling other products with them. Here are a few ways to do so:
- Pair your best sellers with less popular products or those that are hard to sell. This way, you increase the potential to sell slow-moving items
- Pair best sellers with new products. This way you can introduce new products to your customers easily
- For example, bundle your best-selling night cream with a new face mask and offer 10% off
8. Customize build-your-own bundles
Customization can be a game-changing product bundling strategy for BFCM. When you allow customers to build their own bundles, they get a sense of more freedom, flexibility, and convenience, increasing the potential for sales. Here are some cues for you.
- Keep one high-value core product and allow customers to choose the other products they like. This helps maintain an AOV
- Allow customers to choose products from different categories. This way you can ensure all categories get sold
- For example, pick any 1 nail paint and 1 hair spray and bundle with X perfume; buy the bundle at 25% discount
9. BFCM exclusive family or group bundles
There are many products that have a high demand during the BFCM and festive time. For instance, candles, Christmas decor, chocolates, wines, etc. An effective product bundling strategy for BFCM is to offer family- or large-sized bundles.
- Based on your past BFCM sales data, pick products that customers tend to buy in large quantities, put together as a bundle of 3 or 5 or 10 and offer different discounts
- Create family bundles where customers get one or two of the same products free. For example, buy 3 bottles of wine and get one free
- Combine new products with regular items to make it easy for customers to discover new products
10. Flash sale bundles
Urgency and FOMO are effective tactics that work during the BFCM and holiday season sales. Customers do not want to miss out on good discounts. This is why adding flash sales into your BFCM strategy can work well. Do this:
- Create time-sensitive flash sale bundles. For example, ‘Buy a set of 5 t-shirts at 40% off; offer available only today’
- Use countdown timers on your website to build urgency and excitement
- Send notifications on WhatsApp and other channels to announce flash sales in real time
11. Seasonal essentials bundle
BFCM and the holiday season are around the end of the year and winters. Focusing on winter-themed products and bundles can bring better sales results. This enhances customers’ shopping experience and makes it easy for them to shop seasonal essentials and goodies. Let’s see some ideas for product bundling strategies for BFCM and holiday season:
- Put together winter accessories in a bundle and offer at a discount only during the BFCM sale
- Create a curated box of winter goodies and sell as a bundle during the holiday season
- Offer a bundle as part of your regular subscription. For example, a curated Christmas-themed bundle in your regular delivery
- Create holiday and travel-themed bundles
12. Offer digital product bundles
BFCM and the holiday season are also a good time for brands that sell digital products, such as online courses, ebooks, entertainment subscriptions, and more. Let’s see how you can bundle digital products.
- Offer a selection of digital products at a discounted price
- If you do not sell digital products, collaborate with other brands to add a digital product into your regular BFCM bundle
- Personalize your BFCM offers based on customers’ past purchases, interests, etc.
For example, ‘Buy any 5 courses as an annual bundle for the price of 3’.
13. Exclusive subscription box for the holidays
If you offer subscriptions on your Shopify store, the BFCM and holiday season is a good time to create a special edition subscription box. Here’s what you can do:
- Put together premium products, holiday-themed products, and high-value products in a bundle
- Use the opportunity to offer this premium subscription bundle at a discount
- Also invite new customers to subscribe at a once-in-a-lifetime special BFCM discount
14. Collaborate with other brands for bundles
You may have a limited number of products and limited categories in your inventory. But that doesn’t mean you should miss out on bundling strategies. You can partner, team up and collaborate with other brands that complement your brand.
- Collaborate with brands that sell complementing products and services to create a bundle specially designed for BFCM and holiday sale
- Create promotional campaigns to promote these bundles
- For example, ‘Buy holiday special bundles including your favorite products from Brand 1 + Brand 2, only available during BFCM’
15. Product bundling strategy for BFCM gifting
Harness the gifting traditions and trends by creating bundles specially designed for gifting. Promoting bundles for gifting and creating focused campaigns can make your gifting product bundles strategy stronger. Do this:
- Put together bundles specifically for gifting purpose
- Add a festive packaging
- Offer personalized messages to go with the bundles
- Pre-wrap and allow customers to choose gift wrap to make it more engaging and exciting
Best practices for product bundling strategy for BFCM
Follow these best practices to avoid common mistakes and make the most of your BFCM product bundling strategy.
- Pricing strategy: Have a clear pricing strategy that does not confuse customers. Show savings clearly in amount and percentage compared to purchasing items individually.
- Word your campaigns properly: Words such as ‘exclusive’, ‘discounts’, ‘limited time deal’, and ‘holiday special’ attract customer attention. Ensure your BFCM and holiday season sale copy is different from your regular campaigns.
- Promote your BFCM and holiday season offers: Your customers are on different channels, hence, promote your offers heavily or customers may miss out. Use email, social media, website banners, third-party websites, etc.
- Use Shopify bundle apps: Make your BFCM and holiday season sale strategy more effective and successful by using a smart Shopify bundles app, such as Appstle Bundles & Discounts.
Get started with your product bundling strategy for BFCM and holiday season
Customers are already on the lookout for good deals and products they would like to purchase during the BFCM and holiday season sales. So one of the most important factors is to start your bundle offers early.
Using an intuitive Shopify product bundles app can make your BFCM sale smoother, more effective, and more profitable.
Install Appstle Bundles & Discounts on your Shopify store. The app helps with the setting up of bundles or different types (mix and match, fixed bundles, BOGO, Frequently bought together, custom bundles, etc.). Moreover, it enables you to offer different types of discounts (volume discount, percentage discount, fixed discount, etc.).
Explore Appstle Bundles & Discounts for your Shopify store this BFCM and holiday season!
