Whether it’s value meals at McDonalds or insurance bundles covering home, automobile and health, product bundles have taken over every market segment.
However, the different strategies that eCommerce retailers use for product bundling vary based on their goals, products, services, and industries.
But as with most marketing strategies, there are some trends that stand out for product bundling. This blog explores producing bundling trends for 2025 that you can use for your Shopify bundles.
Let’s get started!
What is product bundling?
Product bundling is a strategy where retailers sell multiple products as one set. The products could be the same or different. Whether it’s grocery, online entertainment, insurance, or online gaming, product bundling is a marketing strategy used to increase average order value (AOV), sales, improve customer loyalty, and provide more value to customers.
There are many types of product bundles, for example:
- Fixed bundle
- Mixed bundle
- Mix and match bundles
- Make your own bundles
- Cross-sell bundle
- New product bundle
Product bundles offer many benefits to retailers — increase the average order value (AOV), help clear inventory, reduce marketing costs by spending on marketing bundles rather than individual products, etc. For customers, bundles provide convenience and cost benefits.
Here’s an example of product bundling.
8 product bundling trends for 2025
While there are many strategies for product bundling that you can apply and experiment with, here are eight product bundling trends that will help your Shopify store stand out and win in 2025.
1. Personalized bundling
Brands are using AI and data in more sophisticated and advanced ways to provide better eCommerce experiences. These technologies are being adapted for personalized bundling or build-your-own-bundle as well.
For instance, brands allow customers to choose products for their bundles from a curated selection. This curated selection is based on the customers’ past purchases, interests, and budget patterns.
Research by McKinsey shows that brands offering personalization generate 40% more revenue. So, what does personalizing bundles entail?
- Understand your customers through data – their shopping history, browsing behavior, preferences, likes, average order value (AOV) of past purchases, etc.
- Identify the products that customers tend to buy together
- Curate a selection of products that match customers’ preferences
- Use a bundling tool that allows you to easily adapt to different product configurations
- Keep one high-value base product as static around which customers can choose other products. This will help maintain AOV of bundles
- Ensure you highlight the personalization factor in your communication, promotions, and marketing, so that customers become aware of this personalized offering
2. Sustainability in bundling
The sustainability factor is becoming more relevant day by day. And consumers are becoming more aware and supportive of it. For instance, 86% of online shoppers are willing to delay delivery to improve sustainability; and 24% of consumers are prioritizing eco-friendly packaging.
Ecommerce brands are addressing sustainability through various measures, whether for individual orders or bundles. Let’s look at some sustainability bundling trends you could incorporate for your Shopify bundles.
- Use eco-friendly packaging for your Shopify bundles
- Include products that promote sustainability
- Include products from conscious brands
- Highlight the environmental benefits of your bundles
- Offer subscription-based bundles — they lead to a lesser number of orders, decrease in logistics and packaging requirements, etc.
- Implement sustainable delivery of your product bundles
- Incorporate recycling and reusing practices wherever possible
3. Use of augmented reality (AR) in bundling
AR allows brands to provide real-world environment visualizations digitally. Customers can make purchase decisions based on AR versions of how the products look.
For instance, when buying furniture, customers can see how the furniture looks in their house and space.
The use of AR in bundling can enable customers to view how the bundled products function together. For example, for a skin care product bundle, customers could use AR to understand how different products might work on different skin types, etc.
Here’s how you can use AR for your Shopify bundles:
- Explore AR based on your Shopify products and services, for example, virtual try-ons for clothes, cosmetics, accessories, etc., furniture placements, etc.
- Experiment on a small-scale to begin with and keep expanding the use of AR
- Use AR to personalize customers’ bundles based on their choices
4. Value and benefits beyond monetary
Today’s consumers prioritize quality and value over cost and pricing. And eCommerce brands recognize this. When customers feel satisfied and see value in your products, they not only come back for more, but also spread the word and drive more customers to your site.
For example, brands are highlighting many other benefits of bundles apart from cost or price. In fact, cost-based comparison could backfire for your bundles. Hence, a better strategy is to highlight the other benefits of your bundles.
Let’s see some ways enhance your bundle value proposition:
- Talk about the convenience factor of purchasing bundles. For example, customers can buy house cleaning solutions in bulk, avoid repeated orders, save time, etc.
- Highlight factors such as sustainability – when customers order a product in bundles, they avoid repeat deliveries, multiple packaging for each delivery, lower carbon footprint, etc.
- Enable customers to view how products look and perform in real-life to help make their purchase decisions easier. For example, if you sell cosmetics, display different looks and sell those products as a bundle
- Highlight non-price attributes of the products in your bundle, for example, durability, quality, strength, etc.
- The products in a bundle should work well together and be useful as a set. This enhances bundle value
Here’s an example:
5. Bundling for gifting
Throughout the year, there are many occasions and opportunities for eCommerce retailers to promote and market products for gifting. One trend that is picking up is gifting bundles — retailers offer bundles for gifting.
For example, a bundle of cosmetics for women or men, a stationery gift bundle for kids, or a set of five onesies for babies.
Here’s an example:
Now, let’s look at some strategies and tips for gifting bundles:
- Create bundle gifting options for diverse customer segments, for example, based on gender, age, location, etc.
- Create bundles based on festive themes, for example, Christmas, New Year, Diwali, etc.
- Create seasonal bundles for gifting, for example, summer bundle, winter bundle, etc.
- Allow customers to customize their gifting bundles, for example, allow them to select the products for bundles, maximizing customer choice
6. Experiment with pricing
When it comes to bundling, one aspect that is closely related to it is pricing the bundles correctly. If priced strategically and thoughtfully, your bundles can be a gamechanger for your business. However, if not thought-through, poorly priced bundling strategy can derail your business.
Let’s look at some pricing experiments for bundling in 2025:
- Bundle high-value slow-moving products along with best-sellers. This way you can ensure AOV of the bundle, as well as clear inventory of less popular products
- For each bundle, calculate the total of the bundle, the profit margin and then apply a discount. This will ensure you do not incur losses in any of the bundles
- Monitor your bundle discounts and analyze its performance and impact on your business and profits. Optimize and adjust if there’s a need for it
7. Customer-centric product bundling
Bundling is an excellent strategy to retain customers and to attract future customers. However, for bundles to have this effect, it’s important for brands to build customer-centric bundling strategies.
Here’s how to ensure a customer-centric bundling strategy for 2025.
- Create bundles that cater to customers’ different needs and outcomes. For instance, customers may be looking to buy a set of t-shirts to last them for a year. Hence, you must ensure quality and durable products that meet their needs
- Highlight not just discounts and pricing, but also features of products, add-on services, and deliver measurable results that help retain customers for long-term
- Prioritize after-sales services, such as customer service, grievance addressing, post-purchase services, etc.
8. Combining products and services in bundles
Real estate bundles combine homes and insurance, automobile bundles combine car, insurance, and servicing, and water purifiers with regular cleaning services — combining products and services in bundles is a trend that is here to stay in 2025.
Combining products and services not only offers convenience to customers, it also enhances their purchase experience. Here are some ways to go about combining products and services for bundles:
- Ensure the services and products are related and go hand in hand
- Display and highlight the price benefit of the bundle so customers see the value in it
- Ensure excellent customer service. For example, if you bundle software and hardware, ensure you provide technical customer support in service to ensure a seamless customer experience
Also read: 15+ E-Commerce Product Bundling Metrics You Need To Maximize Profitability
Get started with your Shopify producing bundles in 2025
There is a lot of potential for and opportunities for product and service bundles in 2025. With customers’ preference for bundles rising, there’s a lot you can do to make bundles a profitable part of your marketing strategy.
However, to get started, you will require an intuitive product bundling app for your Shopify store. An efficient app will allow you to automate bundling tasks, discounting, and managing bundles.
Meet Appstle Bundles and Discounts, a comprehensive app that can help you set up bundles, manage tasks via automation, help with inventory and discounts, among other strategies to ensure success with product bundles.
