Introduction
Paradisefold, founded in 2021 by creator Andrea Malouf, is a fashion and lifestyle brand that provides beautiful solutions to aesthetic and emotional needs, such as beauty, hair maintenance, rest, and confident self-expression. With a background in international development, Andrea spent years working in South East Asia, the Middle East and Europe, before transitioning into fashion design. Paradisefold was searching for a replacement for their existing loyalty and rewards setup. As a British, Arab, Black-owned brand, Paradisefold is carbon positive and aims to live values committed to diversity, ethical fashion, and global influence.
Born out of a personal need after an extended hospital stay, Andrea created Paradisefold to blend functionality with aesthetics and quality materials.
“I was looking for a different kind of hair wrap, a silk one, and I couldn’t find one that I really thought would make me feel like I wasn’t feeling very frumpy.”Andrea’s curly hair had been damaged due to various factors, and she wanted a product that would both protect her hair and reflect her personality.
“I couldn’t find what I liked. I thought I could design something that I would like, something that my friends would like. And then it just kind of started, just grew from there.”As Paradisefold grew (5,000% from its first year), Andrea recognized the need for a loyalty and rewards program that would support the brand’s customer engagement and retention while remaining cost-effective. Finding the right platform that offered a seamless and integrated experience without high costs posed a significant challenge.
The Challenge
growing eCommerce store, they required:
- An Integrated Platform: A solution that seamlessly combined reviews, rewards, and VIP programs
- Flexibility: A customizable tool that could grow with their needs without excessive costs for minor changes.
- Reliability and Support: A hands-on team that listens to feedback and delivers on promises.
Finding a platform that met these criteria while staying affordable was a major hurdle for the brand.
The Solution: Appstle Loyalty & Rewards
During their search, Paradisefold discovered, Appstle Loyalty & Reward, in early 2023, while Appstle Loyalty was still in its Minimum Viable Product (MVP) stage. Despite being in early development, the app showed significant promise to meet Paradisefold’s needs. Recognizing its potential, Paradisefold partnered with the Appstle team. Paradisefold gave feedback and helped proactively shape Appstle’s development in a way that works well for young, fast-growing brands.
Key Features of Appstle Loyalty that Made a Difference
- Seamless Integration: The Appstle Loyalty app unified rewards, reviews, and VIP programs into a single, comprehensive software solution.
- Customizable Features: Paradisefold gained access to adaptable tools, allowing the brand to tailor the platform to its specific needs.
- Exceptional Customer Support: The Appstle team provided outstanding service, actively listening to feedback and making improvements accordingly. A recent interaction with team members further reinforced Paradisefold’s confidence in Appstle’s commitment to customer satisfaction.
The Results
Through this collaboration, Paradisefold achieved remarkable improvements in its loyalty program:
- Enhanced Loyalty Program Efficiency: Simplified management of rewards and VIP strategies, leading to improved customer engagement, at a more realistic cost for an SME.
- Sustainable Growth: The continuous development and feature additions in Appstle Loyalty enabled Paradisefold to scale its loyalty efforts without the burden of excessive costs or complexity.
- Confidence in Support: Paradisefold praised Appstle’s responsiveness and ability to deliver on promises, fostering trust and long-term satisfaction.
Andrea Malouf shared her experience working with Appstle:
“I love this app. A couple of years ago, I was searching high and low for a Loyalty and Rewards app to replace my existing solution. My store is medium-sized, and I wanted something integrated across reviews, rewards, and VIP.At the time, Appstle Loyalty app had just been released as an MVP and was still being developed. I spoke to the team and shared my requirements—they grew the functionality exactly as promised. They really listen to merchant feedback. To this day, their customer service remains excellent! So pleased I found them, and I very much recommend them!”
Conclusion
Paradisefold’s journey with Appstle Loyalty & Rewards showcases the power of collaboration and innovation in creating a successful loyalty program. By trusting Appstle, Paradisefold not only overcame its initial challenges but also built a foundation for long-term growth and customer engagement.
