Transforming Lives with Nature’s Superfood
True Moringa is a pioneer in the skincare and wellness industry, harnessing the power of the moringa tree to create superfood-powered products. Founded by Harvard graduate Emily Cunningham and MIT graduate Kwami Williams, True Moringa was inspired by Kwami’s return to his home country – Ghana – where he met farmers living on less than $2 per day despite having access to high-value botanicals in their own backyards – including moringa – known locally as “the miracle tree”. He listened and learned from farmers, scientists, and herbalists who taught him about the incredible benefits of the moringa tree for health, for skincare, and for the climate.
This led to the creation of a company that not only produces high-quality skincare and wellness products but also works to improve the livelihoods of over 5000 small farmers in Ghana. Every order placed through their website plants a tree in your name. To date, True Moringa has planted over 3 million trees to combat malnutrition and deforestation.
Switching to Appstle Subscriptions: A Strategic Move
In 2016, True Moringa transitioned from Squarespace to Shopify to take advantage of the platform’s robust e-commerce functionality. As their business grew, they recognized the need to build a community of loyal customers who would repeatedly purchase their products. True Moringa experimented with several subscription apps on Shopify but faced various challenges until a friend recommended Appstle Subscriptions!
The transition to Appstle Subscriptions in 2023 proved to be a game-changer for the company.
A Smooth Migration and Integration
The migration from their previous subscription app to Appstle was facilitated by Appstle’s dedicated migrations team which is available 24x7x365, ensuring a seamless transition. True Moringa appreciated the ease of integrating Appstle with their inventory system, avoiding the need to create multiple SKUs for the same product, which had previously caused confusion in inventory management.
Enhancing Customer Experience and Loyalty
One of the standout features of Appstle for True Moringa was Appstle’s Build-a-Box functionality, which allows customers to bundle or custom-build/select three items and create their own customized subscription box at a discounted rate. This feature has been instrumental in increasing customer satisfaction and total order value for True Moringa.
Additionally, the integration of Appstle Subscriptions with Klaviyo, True Moringa’s email marketing platform, has enabled them to effectively reach out to and engage with their subscribers in a personalized manner.
Emily Cunningham, co-founder of True Moringa, highlighted the impact of Appstle’s features:
“The Build-a-Box feature has been incredibly helpful in giving our customers the flexibility to choose the products they love. The seamless integration with Klaviyo has also been crucial in maintaining strong communication with our subscribers.”
Data-Driven Decisions and Customer Insights
Appstle’s subscription platform has provided True Moringa with valuable insights into customer behavior. By analyzing their recurring orders, deliveries, and subscribers’ data, True Moringa has been able to make highly informed and scalable decisions about product usage and marketing strategies.
Dummy data
For example, they discovered that customers who ordered their multitasking oil on a monthly basis were likely using it daily, which led them to highlight the oil’s various day-to-day uses in their marketing efforts to encourage more frequent orders.
Increasing Revenue and Customer Lifetime Value
| Since switching to Appstle, True Moringa has experienced a 70% year-over-year growth in subscriptions. This impressive growth is a testament to the platform’s ability to enhance customer satisfaction and retention. |
Emily also noted the significant impact on True Moringa’s CLTV and bottom line.:
“Having loyal subscribers reduces our need for expensive remarketing campaigns. It helps increase customer lifetime value and keeps our customers happy.”
Overcoming Past Software Challenges with Appstle’s Hands-on Support
True Moringa faced several issues with their previous subscription apps, including buggy software and poor customer service.
Appstle’s responsive support team and the platform’s robust features resolved these challenges, allowing True Moringa to focus on growing their business.
Emily’s words for Appstle’s migrations and support teams:
“The migration process was very smooth, and the Appstle team was extremely responsive. Their customer service is top-notch and highly reliable, which is crucial for a growing business such as ours.”
Maintaining a Competitive Edge in a Growing Market
In an industry with numerous wellness brands, True Moringa has been able to maintain its competitive edge by leveraging Appstle’s features. The software’s ability to turn one-time customers into loyal subscribers has been particularly valuable, especially in the wake of iOS changes that have made customer acquisition more challenging.
Recommendations and Future Growth
True Moringa unequivocally recommends Appstle Subscriptions to other Shopify and Shopify Plus brands. Emily shares her reasons:
“We recommend Appstle for its compelling and robust functionalities, excellent customer service, and the powerful Build-a-Box feature. It has streamlined our inventory management and also integrates seamlessly with Klaviyo.”
Looking ahead, True Moringa plans to continue leveraging Appstle’s features to scale their operations and expand their market reach. The company’s commitment to using superfood-powered ingredients and sustainable farming practices positions them well for sustained growth in the skincare and wellness industry.
True Moringa’s journey with Appstle underscores the platform’s effectiveness in addressing the unique challenges of subscription-based businesses. Their ongoing success and expansion reflect their confidence in Appstle’s ability to support their growth trajectory. True Moringa’s experience stands as a testament to the transformative power of Appstle Subscriptions in driving business success.
