Subscription business models have become a key revenue-generator for eCommerce brands. Whether it’s fashion and apparel, automotive, or FMCG, subscriptions are everywhere!
Among subscriptions, tea and coffee subscriptions are a hot favorite among consumers.
Tea subscriptions make recurring purchases easy as well as enable consumers to try new teas on a regular basis.
In this blog, we explore 15 top tea subscription brand examples and look into peculiar features that make them the best tea subscription boxes.
Let’s get started!
15 top tea subscription brand examples to learn from
Learn what these 15 tea subscription box brands are doing, apply the takeaways to your subscription business and enhance your customer experience.
1. Simple Loose Tea Company
Simple Loose Tea Company’s tea subscription box offers personalized boxes with a selection of premium teas on a monthly basis. The subscription is available for one, three, six, or twelve months. The box includes three types of teas for 21 cups of tea and a free gift for subscriptions of three months or more. The brand utilizes a quick quiz to understand customers’ preferences and personalize their tea boxes.
Takeaway feature: The subscription can be renewed bi-annually. However, cancellation is easy to do anytime. This gives customer flexibility and gives the brand long-term customers.
2. Atlas Tea Club
Based in the Uniited States, Atlas Tea Club offers a build-a-box tea subscription. Each box includes more than 30 cups of tea, tasting notes, tips for each tea, and tea filters. The brand offers three types of subscriptions to choose from: Variety, Pure Teas, and Blended Teas. In addition, subscribers can choose the types of teas they would like in their box: all teas, flavored and pure teas, or herbal blends.
Takeaway feature: Atlas Tea Club offers a big discount on the first order and clearly mentions the original amount against the discounted price.
3. Art of Tea Club
Another top tea subscription brand is Art of Tea Club. Its subscription is available for three, six or twelve months. Subscribers can choose from six different categories of teas and receive 12 tea bags every month. Additionally, they receive information about the tea they get. The brand won the food and wine best overall tea subscription award in 2023.
Takeaway feature: The dedicated subscription page on the website includes an FAQs section with basic questions so customers feel more confident in committing to the subscription.
4. Verdant Tea Club
Here’s another great tea subscription box; this one is by Verdant Tea. This tea subscription offers something special — when customers subscribe to any of its plans, they support small tea farmers. Every month, subscribers are not only sent the tea subscription box, but they also receive information on the farmers’ background, tasting notes, and tips for brewing tea, all in addition to free shipping and savings.
Takeaway feature: This brand offers more value to subscribers as they get to support small tea farmers, making this a more meaningful purchase for conscious subscribers.
5. Adagio
Adagio offers two types of subscriptions — The CommuniTEA and Mystery Box. The tea boxes include both single origin teas and blends and are delivered once a month. The brand has made the subscriptions more engaging by encouraging customers to rate all the teas. The scores are then displayed against each tea. The Mystery Box subscription is a curated box. Customers receive a box full of seasonal and curated teas every month.
Takeaway feature: Adagio’s CommuniTEA subscription is exactly what the name says – it is an online community of tea lovers. People from all over the world sit together, have and discuss tea, and share photos.
6. Tea Spot
Another one of the best tea subscription boxes is Tea Sipping Club by Tea Spot. Subscribers receive 25 tea bags every month. Customers can choose their teas from a large variety of regular, premium, and caffeine-free teas. One of the best elements of this tea subscription is a private Facebook group exclusively for subscribers to engage in discussions around tea. This not only boosts engagement for the brand but also gives a sense of belonging and strong connections amongst subscribers, a key element in the world of commerce and customer experience.
Takeaway feature: Tea Spot donates 10% of its profits to causes. This means customers are doing a good deed when they buy a subscription.
7. Free Your Tea
Another great tea subscription brand example is Free Your Tea. Subscribers get a personalized tea box that is tailored to their taste and preference. Additionally, customers get to discover new teas and try blends from all across the world. Subscribers can select how much they want and how often. There are two payment options – either pay-per-shipment or pre-pay to save more. Furthermore, their dedicated subscription page offers comprehensive information. From how the subscription works to customer reviews to FAQs, there are no doubts or questions left in customers’ minds.
Takeaway feature: Free Your Tea promotes a tea subscription gift. Customers can send a tailored tea box as a gift to their loved ones.
8. Partners
Here we have another excellent tea subscription box from Partners. Customers can choose from a variety of teas for one, two, three, or four week subscriptions. The dedicated subscription page includes an FAQs section to answer basic customer questions. Apart from the subscription plan, Partners also offers a membership plan that provides many benefits and perks such as discounts, cashback, referrals, etc.
Takeaway feature: Offering a weekly subscription keeps things exciting for subscribers as they can try a new tea every week. It also boosts engagement.
9. Magic Hour
Magic Hour offers twelve, six, and three month tea subscription plans. Customers get to enjoy benefits such as savings, guarantee of tea availability, convenience, and the chance to try new teas based on their taste and preference. What is more, to keep the subscription experience exciting, the brand has monthly themes.
Takeaway feature: The subscription box includes an online monthly session where the founder of the brand shares knowledge about tea via a master class. This makes the subscription more engaging and valuable to subscribers.
10. Bird and Blend
A top tea subscription brand example is that of Bird and Blend. Subscribers receive three tea blends for 30 tea cups every month. The brand promotes eco-friendliness through its carbon neutral and 100% compostable packaging. The subscription process is simple – customers choose one of the three subscription boxes, the tea box gets delivered once every month, and subscribers are free to swap or cancel the subscriptions whenever they like.
Takeaway feature: Bird and Blend displays information about the upcoming tea tasting club boxes on the dedicated subscription page. This keeps customers’ excited and waiting for new things to try.
11. Blue Tea Box
One of the best tea subscription boxes comes from Blue Tea Box. The subscription box includes luxurious tea blends, ethically sourced tea bought directly from tea growers. This enables subscribers to support tea farmers in a better way. The brand ensures the teas are sourced from ethical farms that follow international labor laws, social and environmental standards.
Takeaway feature: Blue Tea Box has a Tea Lovers Club, a newsletter of sorts that offers subscribers discounts, videos, tea tips, updates about new products and more. It enhances subscriber engagement and at the same time increases value for customers.
12. Brew Tea Company
Brew Tea Company offers a tea subscription that keeps the customer at the heart of it. Customers can set up their own subscription, the way they want it. For instance, they can choose between loose leaf tea or tea bags, choose the blend, pick a starter kit if they need one, choose the delivery frequency, and also the color of the teapot and scooper. This makes it convenient and easy for customers to pick and choose and set up their own subscription box.
Takeaway feature: The brand has combined a rewards program with the subscription program. Customers get Brew Coins with every order, which can be redeemed against future subscriptions. This improves customer satisfaction and loyalty as customers tend to continue subscriptions for the long term.
13. Curious Tea
Curious Tea offers one of the best tea subscription boxes. The monthly subscription box contains two to four types of tea. The box contains different teas every month so customers can keep trying and exploring new teas. The brand keeps it simple by offering just two types of subscriptions to choose from.
Takeaway feature: Curious Tea writes a blog every month focusing on that month’s subscription boxes. Subscribers can read the blog to gain more knowledge and information about the teas delivered in the subscription box.
14. Rare Tea Company
Here’s another top tea subscription brand example — Rare Tea Company. The brand offers loose leaf tea subscription boxes, including some of the rarest teas from around the world. Subscribers can choose one to three different tea varieties for every month’s delivery.
Takeaway feature: The subscription box offers three unique boxes – rare, very rare and extremely rare. Subscribers who are curious and want to try unique teas get the chance to try some of the rarest teas, giving them an exclusive experience.
15. Bruu
Let’s explore another top tea subscription brand example – Bruu. The brand offers monthly and bi-monthly subscription boxes. Subscribers can choose three or five teas. Subscribers answer a quick quiz so the brand can understand customer preference and personalize the tea boxes.
Takeaway feature: Once subscribers receive their teas, they can log into the members dashboard and rate the teas so that Bruu’s tea engine can select more personalized teas for the following delivery.
Ready to set up a tea subscription box plan in your Shopify store?
With so many brands offering tea subscriptions, you’d be missing out on a huge opportunity if you haven’t yet set up a subscription on your Shopify site.
But to get started, you need a comprehensive and intuitive subscriptions app.
Meet Appstle Subscriptions App — the best Shopify subscription app according to Shopify merchants from across industries. The app offers a suite of features that help set up, manage, and enhance subscription businesses.
Explore Appstle Subscriptions and install it on your Shopify store today!
