Appstle | FAQ

Frequently Asked Questions (FAQ)

Appstle General

Appstle is a B2B SaaS company specializing in the e-commerce sector. Founded by a former Apple-Siri engineer, and a former BCG consultant and an ex-Amazonian, Appstle leverages cutting-edge technology to develop innovative, customizable, and cost-effective applications, aimed to help e-commerce brands with customer retention.

 

Appstle’s solutions empower online retailers to deliver a seamless and exceptional end-to-end experience for their customers.

Appstle® Inc. is headquartered in Menlo Park, California. Appstle also has business offices in Vancouver, British Columbia, and South Asia.

Appstle offers advanced solutions designed to enhance customer loyalty, retention, and customer wallet share in the e-commerce space. Our flagship product, Appstle Subscriptions—along with Appstle Memberships, Appstle Loyalty, and Appstle Bundles—empowers merchants to build lasting customer relationships through automated recurring orders, exclusive membership offerings, personalized rewards programs, and dynamic product bundling. These tools help e-commerce businesses drive key growth metrics such as Average Order Value (AOV) and Customer Lifetime Value (CLTV), supporting long-term success.

Appstle’s suite of products is currently available exclusively on Shopify and Shopify Plus, with planned expansion to WooCommerce and BigCommerce as part of our long-term roadmap.

As native Shopify applications, all Appstle products and solutions are processed exclusively through Shopify’s own billing and payment ecosystem.

Appstle Subscriptions

“Subscriptions”, is a business or revenue model, in which products or services are sold on an automated, recurring basis, instead of as a one-time transaction. It allows your customers to automatically and without any friction, receive and pay for products on a recurring basis. Appstle makes it easy to set up and manage flexible subscription plans on your Shopify or Shopify Plus store.

Appstle helps increase customer retention and customer lifetime value (CLTV) by not only enabling recurring revenue, but also making the end-to-end merchant and shopper journey smooth and seamless. It offers deep customization, native Shopify integration, and powerful features such as inventory and order syncing, automatic product swaps, cancellation management, and advanced subscription management.

Absolutely! Appstle Subscriptions is fully compatible with Shopify 2.0 and supports major payment gateways like Shopify Payments, Authorize.net, and PayPal (for recurring payments).

Yes. Merchants can control how much editing leeway shoppers have in their subscriptions. Merchants can allow their customers to pause, skip, or cancel their subscriptions through a user-friendly customer portal provided by Appstle.

Appstle supports flexible subscription models, such as  pay-as-you-go, prepaid one-time, and prepaid auto-renew, letting you tailor plans to your product and audience.

Appstle offers multiple pricing plans, including a free tier, to suit businesses of all sizes. Please visit our pricing page for more details. For enterprises and Shopify Plus merchants, Appstle has a custom plan, specifically tailored to your brand needs and store traffic.

Yes, you can explore a live demo or preview the widget and customer portal to see how Appstle will look and function in your store, before you make any changes to your live website.

Absolutely! You can customize and place our widget on your product pages, home page, collection pages, and even in quick-view and cart pages, to match your branding, and increase visibility.

Yes! Appstle Subscriptions supports migrations from all other subscription apps and platforms. We offer a seamless, white-glove migration service to ensure all your data is transferred accurately and without disruption. Our team handles the entire process for you, so you can focus on your business while we take care of the rest.

Appstle Membership

A membership allows customers to pay a recurring fee, to access special benefits, such as exclusive content, products, discounts, or other perks (Think: Amazon Prime Membership or Costco Membership!). Enabling your customers to purchase a membership helps build loyalty, form a community, and generate a predictable revenue stream.

Appstle Memberships allows you to create and manage paid or free membership programs with customizable perks and access control. You can create different membership tiers, assign perks (like gated content, discounts, or early access), and automatically manage customer access based on their membership status.

Absolutely! Appstle Memberships is fully compatible with Shopify 2.0 and supports major gateways like Shopify Payments, Authorize.net, and PayPal (for recurring payments).

You can offer perks like exclusive discounts, gated content, member-only products, early access to sales, free shipping, or custom experiences.

Yes, you can customize the widget’s design and place it on your home page, collection pages, or product pages to align with your branding.

Yes, a live demo is available where you can explore the widget and customer portal to see the user experience before installing the app.

Yes! Appstle Memberships supports migrations from all other membership apps and platforms. We offer a seamless, white-glove migration service to ensure all your data is transferred accurately and without disruption. Our team handles the entire process for you, so you can focus on your business while we take care of the rest.

Appstle Loyalty & Rewards

Loyalty programs are one of the most popular customer retention strategies, used to incentivize customers to stick with a particular store or brand. This is done by offering them benefits (e.g. loyalty points) for purchasing products from a store, or sometimes even visiting a store, that can be redeemed for things like a free product, store credits, discount, etc. There are plenty different types of costumer loyalty programs, click here to learn more.

 

A loyalty program is ideal for stores or brands that have a considerable amount of competition (i.e. similar products and services). By offering loyalty programs, businesses can turn their customers’ attention to their brand, and sustain it for a long time. Here are 20 shopify loyalty program examples and insights. 

Activity rules are a set of rules or guidelines set by the merchant for customers to follow, in order for the customers to earn loyalty points.

Currently, we offer the following activity rules:

Core:

  • Purchase (any product) 
  • Purchase Subscription Product
  • Buy Specific Product
  • Buy Product From Collection
  • New Customer
  • Visit Store
  • Birthday or Special days

Social Media:

  • Like page or follow any URL on
  • Facebook
  • Follow on Instagram
  • Follow on Twitter

Reviews:

  • Leave a review via
  • Stamped.io
  • Leave a review via Loox.io
  • Leave a review via Judge.Me
  • Leave a review via Product Reviews

At Appstle, we are constantly expanding the activity rules we support. So, if there is an activity rule that you would like us to add, feel free to ping us!

While activity rules determine what actions the customers should do to gain points, reward rules determine the ways in which the customers are allowed to spend it. Setting attractive rewards are essential to make the customer feel valued, and to sustain their interest and loyalty for a long period of time.

Currently, we offer the following reward rules:

  • Discount (any product)
  • Free Shipping
  • Free Product
  • Product Discount (specific)
  • Collection Discount

At Appstle, we are constantly expanding the reward rules we support. So, if there is a reward rule that you would like us to add, feel free to ping us!

Appstle Loyalty will integrate with other subscription applications, and not just Appstle Subscriptions!

That said, you may have the easiest time integrating with Appstle Subscriptions because Appstle Loyalty will work alongside it natively. All that is needed is to use the API (available in the application) to link up our Loyalty application with our Subscription application.

Absolutely! Feel free to reach out to our support team for more information about the migration process.

Yes. We have a dedicated section inside the Appstle Loyalty merchant navigation (app dashboard within Shopify) for tutorial videos. They will cover all the important aspects of the application.

Appstle | FAQ

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