Product bundling is a highly effective way in which brands can sell more from their store and increase the average value of each customer’s orders. With a curated collection of products that complement each other, businesses can nudge average buyers to go big with their shopping.
However, product bundles are hard to sell if they cannot capture the interest of customers or manage to excite them.
But don’t worry! If you have been struggling to make your product bundles stand out to customers, here are some of the best product bundling examples from the real world to inspire you!
Let’s begin.
Real-life brand examples of product bundles
Below we have listed some of the best product bundle examples from across different industries, that manage to capture customer interest and increase average order value for these brands.
Fashion and apparel
1. Nordstrom
Popular apparel and jewelry e-commerce website, Nordstrom’s approach to product bundling is a great example of how to capture the attention of every kind of shopper. Nordstrom has a separate page dedicated to offering carefully picked and matched to suit different customer tastes.
The website has sets bundled for both men and women, curated differently for different seasons, occasions, holidays and preferences. By promoting matching fits as a bundle, Nordstrom cleverly inspires its customers to purchase more.
2. M.M. LaFleur
New York-based women’s fashion brand M.M. LaFleur, known for its innovative Power Casual clothing, has a unique way of bundling products. The brand allows customers to use a curated build-your-own capsule wardrobe collection named “The Always Capsule” that they regularly update. The added offer of 15% that customers get from buying two or more pieces from the capsule, further incentivizes and encourages bigger purchases.
Beauty and skincare
3. Kylie Cosmetics
Popular across the globe, Kylie Cosmetics intrigues its store visitors with cleverly curated product bundles to welcome customers. These products are showcased as bundles of the month with discounted prices to attract customers. Customers can easily navigate through the bundles page and find the offered bundles to get the products that they want to complete their look with. The products are already matched, making it easier for customers to repeat this makeup in the future as well.
4. Volition
Volition Beauty, the California-based collaborative beauty brand conveys their value from the outset to promote its cosmetics and beauty accessories. This is a fine product bundle example as it cleverly uses both the actual price and the bundle discounted price to directly communicate how much customers can save from opting for the bundle, thus encouraging customers to grab the opportunity instantly.
5. NUXE
NUXE is a popular and preferred skincare brand for many and has been around since its founding by Aliza Jabès in 1990. As the tourism and travel industry steadily rose post-pandemic, NUXE came out with its Travels Essential Kit which was able to capitalize on this rebound, quickly adapting its bundle strategy to the changing market. A perfect cherry on top of the bundle was NUXE’s discounted price making the traveler’s kit a great deal, irrespective of whether one is traveling or not.
Food and beverages
6. Death Wish Coffee
Death Wish Coffee, established in New York in 2012, not only has an intriguing brand personality and innovative product lineup but also an intuitive approach to its product bundling. The brand offers a separate category of product bundles, that offer special holiday season bundles that include its best-selling flavors. By diversifying its offerings with unique combinations Death Wish Coffee effectively manages to capture customer interest with every holiday special bundle.
7. McDonald’s
McDonald’s Happy Meal is one of the best and most iconic product bundling examples, where creative advertising meets the appeal of convenience and value. The Happy Meal was first conceived in 1979, targeting younger demographics, with a child-size portion of a burger, fries, a drink and a toy. By creating an engaging and joyful dining experience the Happy Meal became a revolutionizing strategy that has greatly changed the fast-food industry.
8. Cuisinery
Cuisinery Food Market is an online specialty food platform that is popular for its unique breakfast bundles. The bundle named “At Home French Bakery” comes with delicious items like butter croissants, apple turnovers, waffles, French crepes etc. This product bundle works by providing food lovers with combinations of authentic European tastes in their quick and freshly delivered breakfasts.
Health and wellness
9. iHerb
For the popular natural healthcare products and supplements brand, iHerb, product bundling is an essential part of its strategy. For each chosen product the brand displays a combo of products on the sidebar, along with the discounts or savings they can make by purchasing the product in a bundle. By offering more products for better pricing, customers automatically are inclined to go for the bundle rather than saving less by purchasing a single item.
10. HVMN
The nutrition and supplement company HVMN offers a great example of a build-your-own bundle type of product bundling with its mix-and-match bundles. Here customers can choose their preferred flavors of Keto Collagen or MCT oil powder to create a custom bundle. With this highly effective product bundling the brand was able to see a significant improvement in its average order value.
Pet care
11. Wild Ones
Wild One is a pet goods retailer that has strategically implemented related product bundles to combine popular items with less popular items together and sell them. The Harness Walk Kit, for example, combines a dog leash, harness and a complementary waste bag carrier together as a bundle, this way effectively selling more bag carriers than was possible before.
12. BarkBox
BarkBox is another popular pet essentials brand that has a unique and effective approach to product bundling. They offer subscription-based product bundles containing pet accessories, pet wellness products and more, that will be delivered to the customers’ doorstep every month. The bundles can even be customized based on the breed of the dog, known allergies, the dog’s preference for toys and more, showcasing how tailored deliveries and experiences are crucial for building a loyal customer base.
Entertainment
13. Hulu and Spotify
Launched first in 2018, this unique product bundle combined Spotify’s premium music streaming service with Hulu’s video streaming at very attractive pricing, allowing customers to enjoy the benefits and services of both these platforms. Currently being offered to only students, this bundling strategy was able to combine the strengths and the audience base of both these platforms to effectively enhance the reach and customers for both of them simultaneously.
Electronics
14. Samsung
Product bundling can necessarily go beyond just “products.” Global tech giant Samsung, instead of offering another product, offers premium support coverage known as Samsung Care+ as a bundle. Customers can simply pay a bit more when purchasing a product and thus get coverage of expert support and protection against liquid or physical damage on their devices.
15. Best Buy
In a highly competitive market of consumer electronics, Best Buy manages to stay on top because of its highly affordable prices. Its product bundles come in the form of expert recommendations that allow customers to purchase to whole bundle for a single price. Customers can also add all the products from the recommendations to the cart or deselect products as they prefer. This form of product bundle not only appears credible but also can effectively increase AOV.
16. Apple
The leading tech company Apple also sets a great example of inventive product bundling that nudges customers to purchase more than just a single product. Customers purchasing an Apple product such as an iPad, iPhone, Mac etc. can customize the products, add personalized engravings and bundle the product with accessories and gadgets that are compatible and complementary to the product.
Sports and outdoor gear
17. New Balance
The athletic apparel and footwear giant, New Balance, has been strong in the game since 1906, and their product bundling game has only gotten stronger. When a customer browses for a single product, they are recommended a bundled look that includes sportswear or accessories that complement the product they are looking for. This way the brand utilizes bundled product recommendations to enhance the experience while nudging users to buy more.
18. The North Face
The renowned outdoor apparel and high-performance gear brand, The North Face also employs a very effective product bundling strategy that perfectly caters to its adventure-loving customers. The Advanced Mountain Kit offers different layers that in combination provide enhanced moisture management, waterproofing and protection against extreme weather. This product bundle example shows how practicality and meeting customer needs are also key to successful product bundling.
Gaming
19. PlayStation
Sony Interactive Entertainment’s gaming brand PlayStation has been a behemoth in the gaming industry since 1994. PlayStations gaming bundle is highly successful as most buyers often prefer it over standalone product purchases. The company’s VR bundle, for example, includes a VR headset, camera, PlayStation VR Worlds and more, which evidently seems to be a better and more comprehensive deal for most customers
20. Nintendo
Nintendo’s mixed bundling model offers customers choices of bundles with their console and video games at discounted prices. Customers easily saw the value in purchasing bundles rather than having to spend more on buying these products individually. Nintendo increased its sales by more than 100,000 units, just by allowing customers to save money with customizable bundles!
Conclusion
Product bundling is undeniably a very effective way of improving the quality of user experience while simultaneously bagging more sales. And from the examples we have seen above, we can rightly say that with the right implementation, you can seamlessly make the difference you want to see from your upselling and cross-selling strategies.
Appstle can help you set up product bundles seamlessly, irrespective of the industry you are in. Appstle lets you employ different bundle types from classic, combo advanced and more, and use different discount types and conversion-optimized templates. With its capability to seamlessly integrate with different Shopify apps, it is one of the most dynamic and flexible tools for product bundling that you can get your hands on.
