Choice is everything for the consumer and when it comes to product bundles, providing this choice can make a significant difference.
Build Your Own Bundle or BYOB is a popular and effective bundling strategy that allows businesses to provide customers with the flexibility to choose their favorite products while availing additional benefits from bundling these products.
In this blog, we will delve into everything that you need to know about the Build Your Own Bundle model, from its benefits to the steps needed for creating them.
What is build your own bundle (BYOB) product bundling strategy?
“Build Your Own Bundle” or BYOB is a product bundling strategy that lets the customers choose their favorite/ desired products and create custom bundles by themselves, often at a price that is much lower than what would cost when purchasing each item from the bundle individually.
This custom bundle creation strategy is highly effective as it combines the strengths of product bundling with flexibility and freedom of choice, thus offering customers precisely what they want at a much better price.
What are the benefits of BYOB for businesses?
Offering bundle builders on E-commerce stores often comes with a lot of benefits making it one of the most viable and effective product bundling strategies. These are some of the major benefits of Build Your Own Bundle product bundles for businesses:
Increased sales
DIY bundles by providing customers the ability to pick multiple products and buy them at a discounted price, encourage them to purchase more and get the best value from the bundle. This way BYOB strategy can greatly improve the average order value while also increasing the number of orders.
Enhanced customer loyalty
With the customizability that businesses can provide with a DIY bundle model, customers will have a much more personalized shopping experience where that perfectly aligns with their needs and interests. These positive customer experiences can greatly improve customer loyalty and result in stronger long-term customer relationships.
Improved inventory management
By letting customers choose from a variety of products, the risk of overstocking or stockouts of specific products can be greatly minimized. This way enabling custom bundle creation can positively help businesses in moving and managing inventory better.
Higher conversion rates
By letting customers choose their own products rather than showcasing a specific set of products in a bundle, they are more likely to place an order. In other words, by allowing customers to tailor their bundles based on their own preferences, brands can see a substantial improvement in their conversion rates.
Increased market differentiation
Among brands that offer pre-set bundles, you can provide customers with flexibility and choice, making for a unique experience. Furthermore, a unique DIY product bundle model can help you differentiate your brand from your competitors.
Enhanced data insights
Having a bundle builder on your website gives you a way to access valuable customer data that will provide you insights into the customers’ preferences and interests. These insights can help your brand refine its product offerings and fine-tune your marketing strategies for the best results.
What are the benefits of BYOB for customers?
Besides the benefits and perks that E-commerce bundle builders provide to businesses, they can be greatly advantageous to the customers as well. Here are some of the major benefits of BYOB product bundles for customers:
Personalization
The ability to personalize their purchases online offers customers a significant advantage, as it lets them choose what best meets their individual tastes and preferences. Thus, customizable bundles help customers get only the products that are relevant to them. This way they are bound to feel in control of their purchases and have a more tailored and satisfactory shopping experience.
Perceived value
One of the major benefits of Build Your Own Bundles for customers is the perceived value that it offers. Customers will be drawn towards the added value or the discounted price at which they can get their preferred products by bundling them, compared to the higher cost of buying each product separately. For customers, this perceived value will not just be about saving more money but also about getting more for less.
Flexibility
Build Your Own Bundle strategy’s fundamental philosophy is that of providing customers flexibility. Customers rather than having to go for preset bundles where there might be an unwanted item, can simply mix and match products to suit their individual tastes. Hence BYOB can accommodate diverse customer preferences while offering a tailored, satisfactory experience.
Convenience
The Build Your Own Bundle model can effectively simplify the shopping process by letting customers find and purchase the products of their choice in one go, instead of having to look for each product separately. In a climate where customers value time-saving options, the added convenience reduces the friction in the shopping experience.
How to create a BYOB product bundle on Shopify store?
These are the steps involved in creating a Build Your Own Bundle product bundle on your Shopify store:
1. Plan your bundle offerings
The first step to creating a bundle builder for your Shopify E-commerce store is to define your bundle categories. This involves deciding on the type of bundle you want to offer and product categories such as beauty products or tech gadgets, or specific themes like gift sets, starter packs etc.
At this stage, also choose the products that will be available for customers to be added to their custom bundles. It is ideal to include a mix of products ranging from new arrivals, slow-moving products and best-sellers to have a diverse offering.
2. Set up bundle rules
The next step is to establish clear rules for your Build Your Own Bundle on Shopify, to ensure flexibility and manage expectations. Start by deciding the pricing structure.
The pricing can be a fixed discount, a tiered discount based on the number of products or a set price for an entire bundle. The minimum or maximum limits for the number of products customers can select should also be decided.
3. Configure your E-commerce platform
Ensure that your Shopify or Shopify Plus platform supports BYOB (Build Your Own Bundle) functionality. Shopify users can utilize the Appstle Bundles app for an easy and effective setup.
Appstle Bundles offers robust features to create customizable bundles that enhance the shopping experience and drive sales. If native support is not available, Appstle Bundles provides a comprehensive solution to seamlessly integrate bundle functionality into your Shopify store.
4. Create Bundle templates
After you have the right tools in your hands, it is now time to create the actual bundle templates. This entails the development of specific pages or product listings where the customer can create their bundles. Usually, this will involve establishing a convenient interface that will enable the customers to choose items from the specified categories.
Moreover, you should allow customers to select options for the product within the bundle, for example, color, size or any other option. A good bundle template not only improves the usability of the bundle but also motivates the customers to use the BYOB feature.
5. Test the bundle functionality
Before launching, test the bundle creation process to see if the creation of bundles is intuitive and user-friendly. Review the customer experience and verify that pricing and discounts are applied correctly. This step helps identify and resolve any issues that may hinder the implementation, ensuring a smooth launch.
6. Promote your bundles
Advertise your BYOB bundles through email, social networks, and your website. Emphasize the advantages of customization and the value being offered. It is also important to adequately and cleverly introduce certain offers or discounts that would make the customers interested in the new bundle option.
7. Monitor and optimize
After going live with your bundles, you should always keep track of their performance. Monitor the sales data and the feedback received from the customers to adjust the bundle offers, the prices, and the promotions. Adjusting and optimizing your BYOB strategy periodically based on real-life data will assist in improving customer satisfaction and increasing sales.
Examples of BYOB product bundles for eCommerce
These are some of the popular Build Your Own Bundle examples:
BirchBox
BirchBox, the popular beauty brand’s BYOB is unique in that the personalization happens way beyond just letting customers add products to a bundle. BirchBox asks customers a few questions about their beauty goals so as to match them with the right products, thus ensuring only the most relevant products reach the customer.
The Gourmet Box
The Gourmet Box understands that BYOB cannot be effective without any real options so they have a diverse range of products to offer. They let customers personalize Gourmet gift boxes with products of choice, while also letting customers add a custom gift message in the box.
Tula Skincare
Tula Skincare kits are a fine example of how clever Build Your Own Bundle strategies can be implemented with a bit of playfulness to easily catch the customer’s interest. Each kit is displayed along with a clear mention of the discount percentage along with a badge saying “Customize Me!” Tula offers different types of product kits all of which can be customized to suit the needs of customers with different preferences and needs.
Conclusion
The Build Your Own Bundle (BYOB) product bundling model offers customers flexibility and can significantly enhance conversion rates and sales for businesses.
Appstle Bundles stands out as the top Shopify app for implementing BYOB bundling. It provides a seamless setup with features like diverse discount options, quantity breaks, and conversion-optimized templates.
Plus, Appstle Bundles includes round-the-clock migration and post-installation support to ensure a smooth experience.
Ready to increase AOV and boost conversions with the best bundle builder for your Shopify store?
