Subscriptions in the beauty and cosmetics market
Customers buy beauty and cosmetics products on a recurring basis. And product loyalty is high in this market. One of the best business models that have emerged in this industry is ecommerce subscription models. Most customers now prefer to make their purchases online. Better still, sign up to subscriptions—an easy, cost-effective, and convenient way to replenish their beauty needs.
Beauty and cosmetics subscriptions market – growing by leaps and bounds
The beauty and cosmetics market size is projected to reach $463.5 billion by 2027. It is among the fastest growing and most vibrant industries in the consumer products world. The high use of beauty products makes it perfect for eCommerce subscriptions for beauty brands.
Benefits of eCommerce subscriptions in the beauty and cosmetics industry
Similar to the health and wellness industry, the pet industry is another domain that is booming in the ecommerce ecosystem. Considering the needs of pets on a daily basis, the Shopify ecommerce subscription model is seeing success in this industry too – for both consumers and businesses.
Benefits to customers
Subscriptions in the beauty business offer many price benefits to customers — products at discounted rates, incentives such as free shipping, same-day delivery, etc. Through subscriptions, customers can pay less and save a lot over time.
Discover new products
The beauty and cosmetics industry is vibrant with new products launching frequently. Subscription businesses often introduce new products in their deliveries. They either add a surprise sample in the deliveries, or give a discount on new products. This way, customers can find what’s new in the market without going out looking for it.
Hassle-free recurring purchases
When it comes to beauty and cosmetics, customers prefer to stick to the same products. Rather than trying new products every time, customers choose to repeat their purchases. A subscriptions option makes it easy, quick, and hassle-free for customers, as they don’t need to place orders repeatedly.
Personalized beauty boxes
When customers buy subscriptions, they usually get into a long-term relationship with brands. This helps brands to understand them better over time and offer a more personalized experience. Customers can also choose between replenishment subscriptions or beauty boxes based on their preference.
Benefits to retailers
Predictable recurring revenue
With a subscription model, you can receive payment from customers on a monthly basis. This way, you can have a pretty good idea of your recurring revenue. This makes it easy for you to plan ahead for new customer acquisition costs, inventory supply, and other expenses.
Better inventory management
Millions of people buy cosmetics online. An eCommerce subscription model makes it much easier for retailers to manage their inventory. Based on their recurring subscriptions, they can know what products need to be restocked, when, and how much.
Easily introduce new products
Discovering new products in an industry that introduces something new every day can be a task. And that’s what makes beauty subscription boxes more special — with subscriptions, customers can avoid the tedious process of finding out what’s new in the market. You can introduce new products within your subscriptions and keep customers’ excitement going.
More return on customer acquisition cost
Once customers sign up to your subscriptions business, they usually continue for a long period. This means you don’t have to spend more on marketing to get those customers to keep coming back to your store.
Higher customer engagement
Subscriptions in the beauty and cosmetics industry can help retailers get a regular pulse on how their customers feel about them. Based on that, marketers can take actions to enhance customers’ experience by maximizing customer engagement opportunities.
Why Appstle is the best Shopify app for subscriptions in the beauty and cosmetics industry?
Comprehensive features for subscriptions businesses
With Appstle, you can incorporate the most important drivers of customers’ online journey—recapture failed transactions via automated features, send real-time, timely notifications, auto-billing, subscription self-serve access to customers, and more. In short, Appstle is the best Shopify app for subscriptions with the most compelling suite of features.
Enhance customer engagement and loyalty
Struggling to keep customers engaged? Appstle provides strategic and targeted rewards to keep your customers engaged, happy, and special. Send personalized emails, run targeted promotions, enable self-managed subscription options—so your customers remain true blue.
Boost profits with a recurring revenue stream
Appstle ensure you keep providing a good, hassle-free, and efficient experience to your customers, month-after-month. Ensure a recurring revenue stream and a steady profit flow. Automate your eCommerce beauty and cosmetics brand growth.
Easy migration and seamless integration
Whether you’re an eCommerce store looking to migrate to the best Shopify subscriptions app, or you’re launching a new subscriptions business, Appstle makes it a breeze. The app enables easy migration from other platforms, as well as integrates easily with your existing app.
Makes subscriptions set-up and management easy
To stay competitive in the market, a subscriptions business model is a must for eCommerce beauty and cosmetics brands. And running a subscriptions business with efficiency requires the right digital tool. From set-up to easy management, Appstle does the heavy lifting for you—so you can focus on your business goals.
Highly flexible and easy to use
Appstle understands that eCommerce brands need flexibility and efficiency and offers a seamless, hands-on, flexible, and easy-to-use platform that can transform how you manage your eCommerce subscription model in the beauty and cosmetics industry.
Offer customized subscription plans
Appstle allows you to choose from multiple subscription model types—conventional subscription to build-a-box plans, etc. No matter your customers’ preference, product category, and business, Appstle fits like a glove to your subscription model in the beauty and cosmetics industry.