What are subscriptions in the health and wellness industry?
Health conscious customers don’t shy away from spending on their wellness. For that, they buy only the best health and wellness products/services. And they expect a good experience from brands. An increasing number of consumers now prefer to buy online. Not just that, they’ve taken to health and wellness subscriptions websites to fulfill their requirements.
How big is the health and wellness industry?
Mental health, wellness, fitness, nutrition, and more, the health and wellness industry is bigger than ever before. And it’s getting bigger every day! It is estimated to grow to $1.39 trillion by 2025. With health and wellness ecommerce subscriptions businesses multiplying at a rapid pace, the industry is more vibrant than it has ever been.
Benefits of subscriptions in the health and wellness industry
Owing to the pandemic, the health and wellness industry was one of the fastest growing domains in the ecommerce ecosystem. With benefits for both businesses and consumers, the ecommerce subscription model for Shopify health and wellness brands only makes sense.
Benefits to customers
Buy products at lower prices
A subscription model in the health and wellness business offers many price benefits to customers — products and services at discounted rates, product bundles, incentives such as free shipping, etc. With subscriptions, customers can pay less and save more over time.
Discover new products
Consumers can easily discover what’s new in the health and wellness market without going through the process of searching all over the internet. How? Via their subscriptions. Health and wellness subscription websites keep introducing new products via their subscription deliveries. Moreover, brands know exactly what their customers want and offer tailored products, and recommendations, too.
Hassle-free recurring purchases
Today’s customers are particular about the health and wellness products and services they use. Once they find something they like, they prefer to stick to it. Moreover, they expect brands to offer easy and efficient purchase experiences. That’s exactly what eCommerce subscription models are designed for—recurring orders placed in a jiffy, and delivered at the doorstep.
Enjoy a personalized experience
When customers buy subscriptions from eCommerce stores, they usually enter into long-term relationships with brands. This helps brands to understand them better over time and offer a more personalized and satisfactory experience to them.
Benefits to retailers
Customers require health and wellness products and services repeatedly, month-after-month. With an eCommerce subscriptions model for your health and wellness website, you can predict your recurring revenue for months to come. This way, you can plan ahead for aspects such as new customer acquisition, manage inventory accordingly, etc.
Better inventory management
Subscription business models make it easy to predict stock requirements as you have a good idea about the deliveries to be made to customers. This means you can be on top of your inventory management—avoid overstocking or understocking.
Increase customer engagement and loyalty
Subscriptions in health and wellness businesses can help you get a regular pulse on how your customers feel about your products/services and brand. Based on that, you can take actions to enhance their experience. As a result, it boosts customer engagement and loyalty.
A boost in customer lifetime value
When your customers sign up to your eCommerce subscription model, they enter into a long-term relationship with you. If you retain each of your customers long enough, you can make a lot more from each of them, increasing the customer lifetime value rate of your Shopify store.
Why Appstle Subscriptions and Loyalty is the best subscriptions app for the F&B industry?
Easy subscriptions set-up and management
To stay competitive in the market, a subscriptions business model is a must for health and wellness websites. And using the right kind of digital tools can help boost your average user lifetimes by 2.5X. That’s where Appstle comes in—from seamless set-up to efficient management, the app has you sorted. So you can focus on your business goals.
Enhance customer engagement and loyalty
Struggling to keep your health and wellness website customers engaged? Appstle provides unparalleled customer engagement and loyalty features — targeted rewards to keep your customers engaged, personalized email notification, highly targeted promotions, self-managed subscription options, among others. The result: highly engaged customers and the highest loyalty quotient.
Offer customized subscription plans
Appstle allows you to choose from multiple subscription model types—conventional subscription to build-a-box plans, etc. No matter your customers’ preference, product category, and business, Appstle fits like a glove to your eCommerce subscription model business.
Highly flexible and easy to use
Appstle understands that eCommerce brands need flexibility and efficiency and offers a seamless, hands-on, flexible, and easy-to-use platform that can transform how you manage your subscription model in the health and wellness industry.
Easy migration and seamless integration
Whether you’re an eCommerce store looking to migrate to the best Shopify subscriptions app, or you’re launching a new subscriptions business, Appstle makes it a breeze. The app enables easy migration from other platforms, as well as integrates easily with your existing app.
Boost profits with a recurring revenue stream
Appstle ensure you keep providing a good, hassle-free, and efficient eCommerce subscriptions experience to your customers, month-after-month. Ensure a recurring revenue stream and a steady profit flow. Fastrack your Shopify business growth in no time.
Comprehensive features for eCommerce subscriptions models
With Appstle, you can incorporate the most important drivers of customers’ online journey—recapture failed transactions via automated features, send real-time, timely notifications, auto-billing, subscription self-serve access to customers, and more. In short, with Appstle, you get the best Shopify app for subscriptions with the most compelling suite of features.