The eCommerce space is flooded with subscription boxes. Brands are offering curated mystery boxes tailored to customers’ preferences, across industries.
One of the more engaging and popular subscription boxes is the mystery subscription box. In this type of subscription box, there is a surprise element, as customers receive surprise items.
In this blog, we look at 15 best mystery subscription box examples and explore why they are popular and what we can learn from these examples.
Read on!
What is a mystery box subscription?
A mystery subscription box is a curated box with surprise items. Subscribers do not know what products they’re going to receive in the box. A mystery box functions on the principle of surprise as its subscribers do not know the contents of the box. They get to see the products only once the subscription box is delivered.
The eCommerce market is flooded with mystery box examples from across industries.
All kinds of brands with various products and services are offering mystery boxes. For instance, FMCG, fashion and apparel, books, beauty, fitness, etc. Moreover, these mystery boxes are customized to individual customers’ preferences and interests.
Best examples of mystery box subscriptions and what you can learn from them
No matter your product or industry and no matter the customer segment you cater to, you can create a mystery box subscription that is unique and engaging for customers. In this section, we’ve put together the best mystery subscription box examples for you to take away tips from.
1. Mel’s Mystery Box
Melinda Maria is a jewelry brand that offers a mystery box called Mel’s Mystery Box. The box consists of at least four different styles of jewelry, either gold or silver. The pieces are selected based on customers’ personal preference, by Melinda. The brand shows videos on the product page. These videos show how to style the contents of the mystery box.
2. The Bridal Beauty Co. Mystery Box
The beauty brand, The Bridal Beauty Co. offers many different mystery boxes containing beauty, makeup, and wellness products. For instance, Pamper Mystery Box, Charity, and The Sleep Collection Mystery Box, etc. The box includes products such as rejuvenating masks, facial and skincare products, aromatherapy products, etc. The brand keeps the mystery box exciting by offering three different types of options based on themes.
3. The Mystery Gift Box
There’s a mystery box for every taste and all kinds of consumers. For instance, there’s a huge market for memorabilia and knick knacks. And there are mystery boxes dedicated to these products, too. The Mystery Gift Box is an eCommerce store that offers mystery gift boxes. The box contains eatables and knick knacks. Customers can choose from three categories of mystery box subscriptions. Subscribers get a 10% discount on their first order and a free 250 gram bag of pick and mix along with the first subscription box.
4. The Gourmet Cheese Club
The Gourmet Cheese Club offers two types of mystery subscriptions. The monthly subscription offers customers three different types of cheese along with a newsletter that shares more information about the cheese, tasting notes, cheesemaker stories, and pairing suggestions. The subscription options include The Rare Cheese Club that includes rare cheese varieties from across the world.
5. Sock Smith
Ecommerce merchants are coming up with creative ways to offer subscriptions. One of the best subscription box examples is socks, for instance the subscriptions from Sock Smith. Many brands specializing in socks are offering monthly, bi-monthly, quarterly subscriptions for socks. Sock Smith offers three different subscription options – women’s, men’s and mixed. The monthly subscription offers a 30% discount. What is more, the box includes three pairs of socks with two surprise pairs. Subscribers also get free shipping on the mystery box.
6. Johnny Cupcakes MysteryBundle
Fashion and apparel mystery subscription boxes are popular amongst fashion enthusiasts, both men and women. However, apart from big fashion labels, small apparel brands, too, are running successful mystery box subscriptions. Here’s a great mystery box example that offers t-shirts. The Mystery Bundle by Johnny Cupcakes includes two t-shirts from any of the brand’s warehouses. The designs could be new or old. Subscribers can choose their preferred size. The brand promotes the mystery box as a gift option as well.
7. Louis Vuitton Mystery Box
When it comes to mystery boxes, even luxury brands are offering engaging mystery subscription boxes. For instance, here’s the mystery box example of Louis Vuitton. Its mystery box is based on NFT. A box of curated luxury items, including limited edition products, accessories, etc. are available in the form of NFT. The mystery box is available in limited numbers, making it a more exclusive experience for customers.
8. Sports Autograph Mystery Box
Another popular mystery box example is from the sports industry. However, sports subscription boxes have moved beyond sports gear and equipment. Here’s an example of a mystery box subscription of sports autographs. Subscribers can choose from multiple options, such as autographed jerseys, helmets, memorabilia, balls, etc.
9. Mystery Art Parcels
Art, craft, and hobby mystery box subscriptions are another favorite amongst customers. The art and craft eCommerce market is projected to reach $79 billion by 2030. Subscribers can select from three sizes – small, medium, and large. The mystery subscription box includes wood, glass, canvas board, acrylic paint, ink, watercolor, paper, fabric, among other items. The brand also gives an option of gifting the mystery box.
10. Loot Crate mystery subscriptions
Pop culture memorabilia and products are a rage amongst consumers, especially the younger generation. Loot Crate is a pop culture memorabilia brand that offers different types of mystery subscription boxes. The boxes are delivered every month and include one or two surprise products. Subscriptions are available for monthly or quarterly.
11. Spiritual mystery box subscription
Mystery subscription boxes work best for products and services that are required on a recurring basis. Here’s a mystery box example from The Little Store. The box contains a mix of curated products such a crystal, herbs, tea blends, candle, curios, spell kits, etc. Customers can receive new spiritual elements every month. This kind of a mystery subscription makes it easy for brands to promote new products and for customers to discover and try new products.
12. Fishing gear mystery box
Mystery Tackle Box is a fishing gear and accessories brand that is one of the best subscription box examples for fishing. Subscribers can choose from three plans – Regular, Pro, and Elite. They can learn new fishing techniques, find new brands, and become better anglers. The boxes contain items curated by fishing experts. As the box consists of products from multiple brands, customers get to discover new brands and products on a regular basis.
13. Mystery treats subscription
The eCommerce FMCG market is huge. And there are many brands hopping on board on a regular basis. Subscriptions have caught on like wildfire in this industry, including mystery subscription boxes. The Mystery Treat Box subscription is a monthly subscription that sends different and unique treats every month to subscribers. One of the best features of this mystery box is that subscribers can change the delivery address anytime. This makes it easy for subscribers to send a box as a gift.
14. Natural living mystery box subscription
More and more consumers are choosing the path of conscious living. Natural and organic lifestyle products brands have been crowding the online space. Here’s a mystery subscription example from Norfolk Natural Living. The box consists of products such as scents, pet products, cleaning products, gardening, etc. The mystery box also includes samples and unique products. The box is available for monthly, bi-monthly, or six-monthly subscription plans.
15. Memorabilia mystery box example
Cratejoy is a brand that sells memorabilia, old, rare comics and collectibles, among other items. The brand offers monthly mystery subscription boxes. Subscribers can choose the mystery box based on themes. For instance, some of the boxes are based on comics, dice, baseball cards, tech gadgets, etc. What is more, the brand also allows subscribers to send the mystery box as a gift to their loved ones.
Ready to set up your mystery box subscription?
With these mystery box examples, you have a lot of tips and takeaways to get started with your Shopify mystery subscription box. However, setting up and managing a successful mystery box subscription will require you to integrate the best Shopify subscriptions app on your store.
Explore Appstle Subscription App — Shopify and Shopify Plus merchants say it is the best subscriptions app in the market. That’s because of the comprehensive features and intuitive capabilities. The app automates repetitive tasks and ensures seamless subscription experience for costumes and Shopify merchants.
Install Appstle Subscription App on your Shopify store today!
