The subscription box business model is on the rise.
In 2022, the global subscription box market hit a whopping US$ 28.1 Billion, and experts predict it’s gonna shoot up to US$ 73.6 Billion by 2028.
16.5% growth rate!
Why the hype?
It’s simple – people love buying subscriptions for the ease of purchase that the boxes bring to them. But a subscription is successful only when the products you offer are of value to them.
If you’re someone who’s just starting out and looking for ideas on what products people would love subscription boxes on, we got your back.
Best product ideas for subscription box business model
While there are several products you can set up a subscription box around, here are some that we have seen working the best:
1. Art supplies subscription
An Art Supplies Store is one of the product ideas for subscription box business that offers a subscription-based model for artists and creative individuals to receive a regular supply of art materials.
Subscribers receive a curated selection of art supplies delivered to their doorstep, helping them stay inspired and well-equipped for their artistic projects.
Here’s a breakdown:
- Subscribers receive a monthly package of art supplies.
- Curated selection based on the subscriber’s preferences and medium of art.
- Convenient delivery to ensure artists always have the materials they need.
2. Snacks subscriptions
A Snacks Subscription Box is a service that provides subscribers with a regular delivery of various snacks and treats. This model is designed to cater to busy professionals and individuals looking for convenient and diverse snacking options.
Here’s a breakdown:
- Subscribers receive a box of assorted snacks regularly (weekly, bi-weekly, or monthly).
- Snacks range from healthy options to indulgent treats, customized based on preferences.
- Ideal for people seeking convenient and exciting snacking experiences.
3. Cleaning supplies subscription
A Cleaning Supplies subscription is one of the product ideas for subscription box business that offers a convenient way for households and businesses to receive a regular supply of cleaning products.
Subscribers can ensure that they always have the necessary supplies to keep their spaces clean and organized.
Here’s a breakdown:
- Regular delivery of cleaning supplies tailored to the subscriber’s needs.
- Wide range of cleaning products, from eco-friendly to specialized solutions.
- Useful for busy individuals and businesses seeking hassle-free cleaning maintenance.
4. Courier service subscription
A Courier Service subscription caters to people that require frequent shipping and delivery of packages. It is one of the popular subscription services that provides a streamlined solution for regular shipping needs, helping companies manage their logistics more effectively.
Here’s a breakdown:
- Subscribers get access to a reliable courier service subscription for regular package deliveries.
- Cost-effective subscription plans based on shipping frequency and volume.
- Designed to assist businesses in maintaining efficient supply chains and customer satisfaction.
5. Deodorant & perfume subscription
A Deodorant & Perfume Subscription is a service that offers a regular supply of personal care products like deodorants and perfumes. Subscribers can receive their preferred scents on a scheduled basis, ensuring they always have their favorite fragrances on hand.
Here’s a breakdown:
- Subscribers receive a selection of deodorants and perfumes at scheduled intervals.
- Personalized options based on scent preferences and product types.
- Ideal for individuals who want to regularly update their personal care routine with new scents.
Recommended read: A Complete Guide To Personal Care Subscription Models In E-commerce
6. Fashion & grooming products
A Fashion & Grooming Products subscription is one of the product ideas for subscription box business that provides busy people with a regular supply of stylish clothing and grooming essentials.
Subscribers can enjoy the convenience of having new fashion items and grooming products delivered to their doorstep, helping them maintain a polished and confident appearance.
Here’s a breakdown:
- Subscribers receive curated fashion items and grooming products on a regular schedule.
- Personalized selections based on style preferences and grooming needs.
- Ideal for individuals who want to stay fashionable and well-groomed without the hassle of shopping.
7. Gift basket subscription
A Gift Basket subscription is one of the product ideas for subscription box business that offers a thoughtful and convenient way for people to send special gifts to clients, partners, or loved ones.
Subscribers can choose from a variety of gift baskets tailored to different occasions, making it easy to express appreciation and build relationships.
Here’s a breakdown:
- Subscribers can select from a range of themed gift baskets for various occasions.
- Customizable options to add personal touches such as messages or branded items.
- Perfect for businesses looking to enhance their gifting strategies and maintain connections.
8. Grocery store subscription
A Grocery Store subscription is designed to simplify the lives of busy people by delivering a regular supply of groceries and essentials.
It is one of the popular subscription services. Subscribers can enjoy the convenience of having groceries delivered to their doorstep, saving time and ensuring they always have what they need.
Here’s a breakdown:
- Subscribers receive essential groceries on a set schedule (weekly, bi-weekly, or monthly).
- Customizable grocery lists based on dietary preferences and household needs.
- Great for individuals seeking a hassle-free way to manage their grocery shopping.
9. Florist subscription
A Florist subscription brings the beauty of fresh flowers to people’s lives regularly. Subscribers receive fresh and vibrant floral arrangements on a scheduled basis, adding a touch of elegance and positivity to their environments.
Here’s a breakdown:
- Subscribers receive fresh flower arrangements at regular intervals.
- Options for different flower types, colors, and styles to suit preferences.
- Perfect for individuals who want to enhance their workspace or home with floral beauty.
10. Jewelry subscription
A Jewelry Subscription is one of the product ideas for subscription box business that offers people a regular supply of stylish and trendy jewelry pieces.
Subscribers can enjoy wearing new accessories without the need for constant shopping, allowing them to effortlessly elevate their outfits.
Here’s a breakdown:
- Subscribers receive curated jewelry pieces based on personal style preferences.
- Regular delivery of fashionable accessories, including necklaces, earrings, and more.
- Suitable for individuals who want to keep their jewelry collection up-to-date without spending time shopping.
11. Kids products subscription
A Kids Store subscription is a service that provides business people with a convenient way to access a variety of products for their children. Subscribers can receive a curated selection of kids’ clothing, toys, and other essentials regularly, making it easy to keep up with their growing needs.
Here’s a breakdown:
- Subscribers receive a regular shipment of kids’ products.
- Curated selection based on the child’s age, preferences, and needs.
- Ideal for busy parents who want to provide their children with a variety of items.
12. Online magazine subscription
An Online Magazine subscription is one of the product ideas for subscription box business that offers people access to digital publications that cover a wide range of topics. Subscribers can enjoy reading articles, news, and insights online, keeping them informed and entertained in their areas of interest.
Here’s a breakdown:
- Subscribers gain access to a collection of online magazines.
- Content covers diverse subjects, including business, lifestyle, technology, and more.
- Perfect for individuals who want to stay updated and engaged in their fields.
13. Pet supplies subscription
A Pet Supplies subscription caters to people who are pet owners, ensuring they have a regular supply of essentials for their furry friends.
It is one of the popular subscription services in which subscribers receive pet food, toys, pet care subscription and other necessary items conveniently delivered to their doorstep.
Here’s a breakdown:
- Subscribers receive a regular delivery of pet supplies.
- Customizable options for different types of pets and their needs.
- Great for pet owners who want to provide consistent care for their animals.
Recommended reads:
- Complete Guide to eCommerce Pet Care Subscriptions Business
- Barkbox subscription model strategy and breakdown
14. Stationery subscription
A Stationery Subscription is a service that delivers a regular supply of office and writing supplies to people. Subscribers can receive items like notebooks, pens, and other stationery essentials to keep their workspace organized and productive.
Here’s a breakdown:
- Subscribers receive a scheduled delivery of stationery items.
- Personalized selection based on the subscriber’s preferences and work needs.
- Ideal for professionals who want to maintain an organized and well-equipped workspace.
15. Vitamin selling
A Vitamin Selling subscription is one of the product ideas for subscription box business that provides people with a consistent supply of vitamins and supplements to support their health and well-being.
Subscribers can receive a variety of vitamins tailored to their needs, helping them maintain optimal health.
Here’s a breakdown:
- Subscribers receive a regular shipment of vitamins and supplements.
- Customized vitamin selections based on individual health goals and requirements.
- Suitable for individuals who prioritize their health and want to ensure they are getting essential nutrients.
16. Spice mix bundles
A Spice Mix Bundles subscription offers people a convenient way to enhance their culinary experiences by providing them with a variety of spice blends.
Subscribers can enjoy experimenting with different flavors in their cooking, adding depth and uniqueness to their dishes.
Here’s a breakdown:
- Subscribers receive a regular supply of curated spice mix bundles.
- Spice blends are carefully selected to complement various cuisines.
- Ideal for individuals who want to elevate their cooking with diverse flavors.
17. Books subscription
A Books Subscription is one of the product ideas for subscription box business that provides people with a continuous flow of reading material catered to their interests. Subscribers can enjoy receiving new books regularly, allowing them to stay informed, entertained, and inspired.
Here’s a breakdown:
- Subscribers receive a curated selection of books based on their preferences.
- Wide range of genres, including fiction, non-fiction, business, self-help, and more.
- Perfect for individuals who want to expand their knowledge and leisure reading.
18. Craft kits subscription
A Craft Kits subscription delivers creative projects to people’s doorsteps, providing them with all the materials they need to engage in hands-on crafting. Subscribers can explore their artistic side and unwind through crafting activities.
Here’s a breakdown:
- Subscribers receive craft kits with complete supplies for various projects.
- Projects range from painting and knitting to DIY home decor.
- Suitable for individuals who want to indulge in creative hobbies during their downtime.
19. Tea & coffee subscription box
A Tea & Coffee Subscription Box is one of the product ideas for subscription box business that offers people a delightful way to enjoy a variety of high-quality teas and coffees. Subscribers receive a regular supply of gourmet beverages, allowing them to savor different flavors and aromas.
Here’s a breakdown:
- Subscribers receive a selection of premium teas and coffees on a set schedule.
- Options include various types, origins, and blends to cater to different preferences.
- Ideal for individuals who appreciate the experience of fine teas and coffees.
20. Essential oils subscription business
An Essential Oils Subscription Business provides people with a consistent supply of aromatic essential oils. Subscribers can enjoy the therapeutic benefits of these oils, using them for relaxation, stress relief, and overall well-being.
Here’s a breakdown:
- Subscribers receive a regular delivery of high-quality essential oils.
- Oils are sourced for their therapeutic properties and diverse scents.
- Suitable for individuals interested in natural remedies and aromatherapy.
21. T-shirts subscription business
A T-shirts Subscription Business is one of the product ideas for subscription box business that offers people a continuous supply of stylish and trendy t-shirts. Subscribers can receive new wardrobe additions regularly, keeping their attire updated effortlessly.
Here’s a breakdown:
- Subscribers receive a selection of fashionable t-shirts frequently.
- T-shirts come in various styles, colors, and designs to match different preferences.
- Perfect for individuals who want to maintain a fresh and stylish wardrobe rotation.
22. Spa day subscriptions
Spa Day Subscriptions offer busy business people a rejuvenating and pampering experience delivered to their doorstep. Subscribers can enjoy the luxury of spa treatments without having to leave their homes, providing them with relaxation and self-care.
Here’s a breakdown:
- Subscribers receive curated spa products and instructions for at-home treatments.
- Spa kits may include facial masks, bath salts, oils, and relaxation tools.
- Perfect for individuals who want to unwind and treat themselves after hectic workdays.
23. Cocktail subscription
A Cocktail Subscription is one of the product ideas for subscription box business that provides people with the joy of mixology by delivering premium cocktail ingredients and recipes. Subscribers can explore crafting their own cocktails and enjoy sophisticated drinks in the comfort of their homes.
Here’s a breakdown:
- Subscribers receive cocktail ingredients, mixers, and recipes regularly.
- Variety of cocktails to create, from classics to unique concoctions.
- Ideal for individuals who enjoy socializing and trying new drinks.
24. Garden care services
Garden Care Services subscription offers business people a hassle-free way to maintain their outdoor spaces. Subscribers can enjoy well-kept gardens and lawns without the effort of gardening themselves.
Here’s a breakdown:
- Subscribers receive regular garden maintenance services.
- Services may include lawn mowing, pruning, weeding, and seasonal planting.
- Suitable for individuals who want a beautifully landscaped environment without dedicating time to garden upkeep.
25. Organic food store services
Organic Food Store Services subscription is one of the product ideas for subscription box business that provides people with a reliable supply of organic and healthy groceries. Subscribers can enjoy the convenience of having fresh, pesticide-free produce and products delivered to their homes.
Here’s a breakdown:
- Subscribers receive regular deliveries of organic groceries and food items.
- Wide selection including fruits, vegetables, dairy, grains, and more.
- Perfect for individuals who prioritize healthy eating and want easy access to organic products.
Recommended read: A Complete Guide To Setting Up A Food Subscription Box Model
How to choose a product for the subscription model?
Here are some ways to choose a product for the subscription model.
1. Identify a niche
Choosing a product involves considering several aspects. First, deeply analyze your target audience. This will help you to identify a niche that closely aligns with your expertise, interests, and market demand. Next, select those products from the niche that has the potential to generate consistent sales. The subscription model will only work if the product is trusted and has a higher repurchasing rate. Also, look for areas where there’s a gap in the market or unmet needs that you can fulfill.
2. Research demand
Next, conduct deep market research. It will help you understand about the
- Demand for products
- Current trends & patterns
- Competitor offerings
- Subscription box ideas
You can also use social media & forums to engage with your customers and collect qualitative insights. Also, make sure to gather feedback from all your customers for direct insights.
3. Consider consumables or replenishable
Your subscription model will only be a success if your products create a consistent demand. Hence it is very important to consider consumable or replenishable products. Consumables are items used up regularly, and replenishables require replacement over time.
Some examples of subscription box products are food and beverages, beauty products, pet supplies, or household essentials.
4. Focus on value and convenience
A subscription model is for convenience, so start by knowing how exactly the value your selected product is offering. Is it
- Simplifying their lives by reducing the efforts?
- Saving them money?
- Or providing exclusive access to products they love?
Once you have got your hands on unique value propositions, create a subscription model around that USP. It will be more successful and profitable.
5. Evaluate profitability
A subscription model is only meaningful for your business if it is creating enough profits. You need to consider factors such as the cost of goods, packaging, shipping, and overhead expenses. Create pricing strategies after considering these factors as it will help you come up with some profitable subscription box ideas.
6. Test the market
Before fully committing to a product, consider testing the market to understand its dynamics and potential demand. You can test your subscription box business ideas with a pilot program or limited launch to gauge interest and collect feedback from early adopters. This can help you refine your offering and make necessary adjustments before scaling up.
7. Focus on customer experience
The subscription model saves time and money for your customers. But you can go beyond, and focus on additional factors to enhance their customer experience. These factors are
- Product Quality
- Packaging
- Customization options
- Multichannel customer support
Also, make sure to create a simple process for sign-up to subscription models where you provide autofill options for repetitive questions.
Recommended read: How to Get Your First 1000 Subscription Customers (Checklist)
Conclusion
In the dynamic world of subscription box businesses, finding the right product ideas is essential.
Whether you choose to offer niche items or trendy goodies, we are here to support you in setting up a subscription box model on your online store.
Establishing a successful subscription model in the eCommerce industry requires careful consideration of various factors.
That’s exactly why Appstle is one of the trusted Shopify subscription apps providing powerful and customizable subscription features.
With an easy-to-use admin dashboard, Appstle provides management features, automation, subscription widgets, and growth-focused subscription analytics to help grow your business.
Want to learn more about Appstle?
Reach out to our experts or explore our Shopify apps today.
FAQs
What makes a good subscription product?
A good subscription product
- Comes with a never-dying demand
- Has relevance & quality
- Generate recurring revenue
- Offer values and convenience
What is a subscription-based product?
A subscription-based product is a model in which customers pay recurring fees for continuous access to the products. These products are consumables or replenishable that create a consistent demand for which the business creates a subscription plan. This plan offers customers a convenience where they do not need to re-order products instead they get continuous access.
How do I make my subscriptions profitable?
To make your subscription model successful, it is important to
- Establish an expertise in your niche
- Allot a justified pricing to the subscription plans.
- Offer a unique value proposition
- Provide customization options
- Products must be consumables or replenishable to generate consistent demands.
What is the subscription model in e-commerce?
In e-commerce, a subscription model provides customers a continuous access to products with recurring fees on a monthly, quarterly, or annual basis. It is quite popular in e-commerce because customers get their products without the need for re-ordering. Examples include beauty boxes, snack boxes, and pet subscription boxes.
