Hailing from the innovation hub of IncNut, the creators behind celebrated brands like StyleCraze and SkinKraft, Vedix stands as a pioneer in presenting the world with its groundbreaking Customized Ayurvedic Haircare Solution. Nearly 12 years ago, IncNut originally began as a dual lifestyle media brand, gaining substantial recognition in fields such as pregnancy, beauty, and wellness.
Recognizing the potential to better serve its vast subscriber base, IncNut transitioned from offering blogs and expert knowledge to providing personalized products tailored to its subscribers’ evolving wellness needs. The result? Vedix, a revolutionary Ayurvedic haircare solution, first emerged in India and swiftly expanded its presence to over 12 international markets, including the US, Canada, UK, EU, Australia, and New Zealand.
As Vedix prepared to venture into international markets, they confronted a significant challenge—the absence of built-in, automated solutions to offer subscriptions to their customers, a critical component of their unique business model. This led them to develop their own solution. However, the challenges of automatically billing their rapidly growing international customer base for their subscriptions soon became a pressing concern.
II. Appstle Implementation
The pivotal turning point for Vedix came when they discovered Appstle Subscriptions on the Shopify Plus platform. Not only did it seamlessly address their immediate need for automated subscriptions, but it also provided advanced API features that enabled Vedix to send email reminders via webhooks to their custom-built CMS system.
Smooth & Quick Implementation
In a candid conversation with Sasank Mukkamala, Vice President at IncNut (Vedix), he commended the simplicity of the Appstle installation process. With just one click, Appstle Subscriptions are integrated seamlessly into their multiple international stores on Shopify. Vedix found Appstle appealing due to its ease of installation, coupled with its comprehensive subscription capabilities.
III. Results & Impact
By implementing Appstle Subscriptions across all 12 of their international stores, Vedix rapidly expanded, allowing them to penetrate global markets with agility and effectively compete in the haircare industry.
Notably, when Vedix embarked on its journey with Appstle Subscriptions in January 2022, webhook functionality was on the horizon. However, in response to Vedix’s request, Appstle displayed remarkable speed and agility by introducing the feature within days. This pivotal enhancement empowered Vedix to further integrate its internal systems with Appstle, streamlining its business operations and providing them with a more precise analysis of overall business performance.
In an open conversation, Sasank highlighted the unparalleled commitment of Appstle’s customer support. Operating 24/7/365, their responsiveness and swift implementation stood out in comparison to other Shopify Apps. His recommendation was unequivocal: “I wholeheartedly recommend Appstle to Shopify Plus merchants. It is remarkably user-friendly and easy to implement, offering a multitude of features.”
Vedix’s journey with Appstle exemplifies adaptability and innovation, propelling them from grappling with subscription challenges to establishing streamlined international operations. As Vedix continues to thrive in global markets, its collaboration with Appstle remains steadfast, with ambitions for future expansions and growth.