August 2024

Product bundling is a tried-and-true strategy in e-commerce, and for good reason—it can significantly increase average order value and boost sales.  But simply setting up bundles isn’t enough. To truly capitalize on bundling, you need to continually fine-tune your approach.  This is where tracking the right product bundling metrics comes into play. In this blog, […]

We humans are wired to feel better about getting more for a lesser price. So when we see product bundles, its perceived value instantly increases in our mind. Product bundling is a strategy where a curated collection of products and/or services is coupled together and sold as one unit. A bundle of products/services offered together

Product bundling is the new e-commerce obsession. And, for all the right reasons! According to a Harvard Business School Study, Nintendo uses mixed bundling to boost unit sales by as much as 100,000 units with a single campaign. Source: ScienceDirect But do you ensure you still remain profitable when providing bundled items at such steal

Choice is everything for the consumer and when it comes to product bundles, providing this choice can make a significant difference. Build Your Own Bundle or BYOB is a popular and effective bundling strategy that allows businesses to provide customers with the flexibility to choose their favorite products while availing additional benefits from bundling these

Product bundling is a highly effective way in which brands can sell more from their store and increase the average value of each customer’s orders. With a curated collection of products that complement each other, businesses can nudge average buyers to go big with their shopping. However, product bundles are hard to sell if they

Forrester’s research states that upselling and cross-selling contribute to around 10–30% of eCommerce revenues. Interestingly, product bundles significantly increase Average Order Value (AOV) by 20-30%, as customers spend more per transaction when they perceive a better deal. Customers that leverage product bundles have 2.7x higher lifetime value (LTV). This is because they are usually introduced