July 2023

Appstle | BarkBox Subscription Model Strategy Breakdown and Takeaways

BarkBox Subscription Model Strategy Breakdown and Takeaways

In recent years, the pet eCommerce industry has experienced significant growth, driven by the increasing demand for online shopping convenience.  Pet parents are seeking convenient and hassle-free ways to shop for their furry friends, leading to the rise of subscription boxes in the petcare market. While the pet subscription eCommerce market is thriving, not every […]

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Appstle | 8 Fail-proof Loyalty Marketing Strategies to Boost Customer Retention

8 Fail-proof Loyalty Marketing Strategies to Boost Customer Retention

In the cutthroat arena of eCommerce, the race isn’t just about winning customers—it’s about keeping them.  An intriguing fact from Bain & Company and Harvard Business School highlights the goldmine in customer retention—a mere 5% increase can inflate profits by an impressive 25% to 95%. Loyal customers aren’t just loyal—they’re 50% more adventurous in trying

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Appstle | The most important elements of a subscription landing page to get more conversions

The most important elements of a subscription landing page to get more conversions

The subscription landing page is a crucial page built for conversion purposes. This blog will explore the critical elements of a successful landing page to get more conversions. Besides, introduce you to some recommended Shopify applications to help create optimal subscription pages.  What is a subscription landing page? (image source: eatbobos.com) A subscription landing page

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Appstle | What Drives Customer Loyalty in Millennial Shoppers?

What Drives Customer Loyalty in Millennial Shoppers?

In today’s consumer landscape, where countless options are readily available, brand loyalty has become a challenging feat to achieve. As consumers are presented with an abundance of choices, their loyalty towards specific brands has witnessed a decline over time.  However, it is essential to acknowledge that loyalty patterns can vary significantly based on the generation

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Appstle | A Complete Guide To Setting Up A Food Subscription Box Model

A Complete Guide To Setting Up A Food Subscription Box Model

Learn how to set up a food subscription box model for your eCommerce store. It’s 2023! Food subscription box model is one of the most promising ways food businesses are generating profit.  If figures by Statista are anything to go by, the meal box subscriptions market is going to grow more than three times its

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