March 2024

Appstle | Complete Guide on Customer Loyalty for Consumer Packaged Goods (CPG)

Complete Guide on Customer Loyalty for Consumer Packaged Goods (CPG)

The market is extremely competitive in today’s age and this has made winning customer loyalty much more difficult than it used to be. Customers have diverse choices and their needs and demands have become harder to meet. And the competitiveness of the market and the resulting challenge of customer loyalty stand the same for Fast […]

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Appstle | Complete Guide on Customer Loyalty Programs for Beauty, Cosmetics and Skincare Brands (2024)

Complete Guide on Customer Loyalty Programs for Beauty, Cosmetics and Skincare Brands (2024)

The beauty and cosmetics industry has been growing rapidly, valued at $483B in 2020 and expected to surpass $716B by 2025 at a compound growth rate of 4.75% annually worldwide.  This is because people now focus on self-care and prioritize their overall well-being, resulting in them buying beauty products regularly. So, if you’re a brand

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Appstle | Complete Guide on Bundle Subscriptions for Shopify Stores (2024)

Complete Guide on Bundle Subscriptions for Shopify Stores (2024)

A comprehensive guide to setting up and running bundle subscriptions for your Shopify store. Subscriptions have taken the world of eCommerce by storm!  Think OTT subscriptions to groceries to wellness to fashion—you’ll find many different subscription options in every industry.  And within subscriptions, one of the most lucrative models is bundle subscriptions—for both customers and

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Appstle | Complete Guide to Customer Loyalty for Retail Clothing Brands

Complete Guide to Customer Loyalty for Retail Clothing Brands

The apparel industry has been on a steady track of growth ever since it recovered after the pandemic, with the market revenue globally expected to hit $1.7 trillion in 2024. The Fashion and clothing industry is gigantic, and the competition is extremely high, especially in the online retail market. Customers today have a diverse number

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Appstle | How retail brands can build customer loyalty online and offline

How retail brands can build customer loyalty online and offline

Want to learn how to build customer loyalty and offer meaningful customer experiences? You’ve come to the right post.  Over the years, brands have been laser-focused on expanding their online and offline presence, so much so that the boundaries between these two worlds are becoming increasingly blurred.  As the digital and physical worlds merge, brands

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