January 2024

Appstle | BirchBox Subscription Box Strategy Breakdown and Takeaways

BirchBox Subscription Box Strategy Breakdown and Takeaways

In recent years, the beauty eCommerce industry has seen exponential growth. The main reason for it is the consumers’ demand for convenience that comes with online shopping. Customers can order cosmetics and beauty supplies from the comfort of their homes or while on the go via apps and mobile phones. This trend has resulted in […]

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Appstle | Unlocking Profitability in E-commerce: The Power of Repeat Customers and How to Win Them Over

Unlocking Profitability in E-commerce: The Power of Repeat Customers and How to Win Them Over

In the high-speed chase for success in the e-commerce arena, every store seems fixated on one goal: capturing new customers. It’s a relentless pursuit, often overshadowing a more subtle yet powerful strategy – cultivating repeat business.  While the allure of new clientele is undeniable, the real growth hack lies in the customers who come back

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