November 2023

Appstle | eCommerce Customer Experience Trends For 2024

eCommerce Customer Experience Trends For 2024

Gone are the days when discounts and deals were enough to entice customers. Today, customers are choosing brands based on the kind of experience brands offer. Customer experience (CX) will continue to offer competitive advantage to brands. And brands aren’t leaving any stone unturned, in 2024. Personalized, adaptive, holistic — what exactly are the eCommerce […]

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Appstle | Top 6 Industries to Benefit From the Ecommerce Subscription Model in 2024 (With Examples)

Top 6 Industries to Benefit From the Ecommerce Subscription Model in 2024 (With Examples)

Amazon led the way in the subscription business model, and others quickly followed, resulting in a remarkable 31% boost in their customer base.  But what’s driving this shift?  People are leaning towards subscriptions for monthly surprises, online services, and product deliveries over one-time splurges, thanks to their affordability and convenience.  The pandemic further accelerated this

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Appstle | Predictions for eCommerce Customer Loyalty Trends for 2024 

Predictions for eCommerce Customer Loyalty Trends for 2024 

As eCommerce brands gaze into the upcoming year, there’s one question they’re grappling with — how to enhance their Shopify loyalty programs and boost engagement. That’s because most loyalty programs are doing the same thing, offering the same perks, and rewards.  But if you put the right strategies in place, there’s a lot more, and

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