April 2024

Appstle | SMS marketing trends to double your sales (2024)

SMS marketing trends to double your sales (2024)

Messaging apps have over 3 billion active users globally, and SMS marketing becomes even more compelling considering that 60% of consumers prefer messaging over email or phone calls. To leverage SMS marketing to its best, staying updated with current trends is crucial.  In this blog, we delve into key SMS marketing trends for 2024 aimed […]

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Appstle | A Complete Guide to Customer Loyalty Programs for Food and Beverage Brands

A Complete Guide to Customer Loyalty Programs for Food and Beverage Brands

Learn how to set up and succeed with your Shopify food and beverage loyalty program  The online food and beverage market has grown exponentially recently and will continue to do so in coming years. This growth brings various opportunities for eCommerce food and beverage brands to attract and engage customers.  A key part of today’s

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Appstle | The Nordstrom Loyalty Program Breakdown: What You Can Learn

The Nordstrom Loyalty Program Breakdown: What You Can Learn

Loyalty programs are one of the most attractive marketing tactics for eCommerce stores—75% of consumers prefer brands with some sort of points program. Loyalty programs help engage customers and provide opportunities for retailers to enhance customer experience.  But even though most online brands set up loyalty programs, only a handful get it right. One such

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