November 2024

Appstle | Loyalty Program Breakdown - Frank And Oak On Shopify Plus

Loyalty Program Breakdown – Frank And Oak On Shopify Plus

The eCommerce market is brimming with loyalty and reward programs. Every brand is offering points and rewards. This has led to loyalty fatigue amongst customers. Even though customers join multiple rewards programs, they end up using just one or two. They disengage with most programs over time. But Frank And Oak, a clothing and accessories […]

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Appstle | Subscription Model Breakdown - Dermalogica On Shopify Plus

Subscription Model Breakdown – Dermalogica On Shopify Plus

Cosmetics and beauty subscriptions are quite common and popular. Customers love them because of convenience and cost benefits, among other reasons. For eCommerce beauty brands, subscription models bring stability, predictable revenue, decrease customer acquisition costs, and help the brand build long-term relationships with customers. Although many cosmetics brands offer subscriptions, few are able to make

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Appstle | 10 Top Growth Strategies For Shopify Store For 2025

10 Top Growth Strategies For Shopify Store For 2025

According to Statista, the eCommerce market is going to surpass eight trillion USD by 2027.  2025 is going to see more growth, thanks to advancing technology, digitalization, and increasing consumer comfort with shopping online. But with the growth of the eCommerce industry will also grow competition among brands. And so, Shopify brands will have to

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Appstle | Shopify Product Bundling Trends You Need To Follow In 2025

Shopify Product Bundling Trends You Need To Follow In 2025

Whether it’s value meals at McDonalds or insurance bundles covering home, automobile and health, product bundles have taken over every market segment. However, the different strategies that eCommerce retailers use for product bundling vary based on their goals, products, services, and industries.  But as with most marketing strategies, there are some trends that stand out

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