February 2025

The eCommerce market is becoming more vibrant than ever. Brands are experimenting with multiple revenue generation models. For instance, subscription models, to bring in recurring revenue. But which model is better – one-time purchases vs. subscription? While many merchants debate that one-time purchases are better, subscription models have proven to offer more benefits to businesses.

As competition increases and marketing budgets get tighter, it has become critical that brands are able to persuade and influence customers into taking desirable actions. This applies to eCommerce subscriptions as well. It is essential to map consumer behavior in subscriptions and thoughtfully build marketing strategies, if brands want to stay competitive. Integrating psychology into

Rewards and points have an instant pull. They attract customer attention. Generate engagement. And increase customer loyalty. But only a handful of brands are able to achieve success and sustain their loyalty programs. One such brand with an impressive ecommerce loyalty program is Mattel. In this blog, we breakdown Mattel’s loyalty program strategy, and learn

You will find subscription box models everywhere, across products and services. Book subscriptions are nothing new. Remember local book libraries? However, with changing times, a lot has changed in the publishing and book industry. While many online bookstores offer subscriptions as it offers recurring revenue in the publishing industry, some subscription models stand out. In