June 2025

Bundles work well for both eCommerce merchants and customers.  Customers like the discounted price benefits and added value, while merchants get opportunities to upsell, cross-sell, and try other profit-making tactics.  However, many merchants take bundle pricing too lightly. The result? They end up making pricing mistakes that hurt profits.  For instance, over discounting and miscalculating […]

Data analytics is playing a key role in crafting eCommerce strategies. Every purchase, click, view, and action taken by eCommerce visitors is tracked. The resulting data and insights are used to craft multiple strategies. One of the ways data is used is to create bundling strategies. Unlike simple bundling of the past that was based

Bundling is not a new strategy. eCommerce brands have been implementing it for years. However, basic bundling isn’t enough to hook customers anymore. Traditional bundling has many limitations. For instance, lack of personalization, emotional disconnect with customers, and the inability to match customer preference, among others. With increasing competition in the eCommerce space, brands are