February 2026

Ecommerce merchants are creating innovative subscription offers for their customers. From meal kits to cosmetic bundled subscriptions to holiday travel packages, every industry is offering appealing subscriptions.  The subscription industry is thriving with many first-time subscription box brands entering the industry.  However, this growth and excitement also leads to subscription box mistakes, often impacting the […]

Subscriptions have become an essential part of all eCommerce businesses. Innovative brands are also offering subscriptions as a gifting option.  While gift subscriptions increase revenue, engagement, and brand value, setting up and managing gift subscriptions and regular subscriptions requires different setups, strategies, and approaches.  In this blog, we look at what you need to do

Quarterly subscription boxes pose more challenges than monthly or weekly subscriptions. That’s because there’s a long gap between two deliveries, hence fewer engagement opportunities, and enough time for customers to get distracted by other brands. However, if planned strategically, you can reduce subscription churn and increase retention with quarterly subscriptions. In this blog, we explore

Digital content subscription businesses, such as Kindle, have transformed the way consumers access content. Amazon’s Kindle Unlimited stands out for many reasons, such as scale, and strategies. For businesses exploring digital subscription strategies, Amazon Kindle Unlimited provides lessons to learn from. In this blog, we look into the Kindle subscription strategy. A peek into Kindle’s