July 2024

Customer Loyalty: Ulta Beauty Rewards Program Breakdown And What We Can Learn

Leave a Comment / Loyalty & Rewards / Vanhishikha Bhargava

Rewards and loyalty programs are among the top marketing tactics that help attract and retain customers. Today, most eCommerce brands offer some sort of rewards or loyalty programs. However, few are able to sustain the program. Most rewards programs fail to engage customers beyond a certain period of time. Members start losing interest and disengaging. […]

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Lavazza Coffee Subscription Model And Lessons To Learn

Leave a Comment / Subscriptions - Appstle's Blog / Vanhishikha Bhargava

Coffee subscription models are quite popular amongst consumers and eCommerce retailers. While customers love the convenience and cost benefits offered by subscription models, eCommerce merchants benefit from predictable revenue systems, lower retention spends, and long-term customer relationships. But not all coffee subscription models are able to sustain. Many fail because they’re not planned well and

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Gamification Strategies for Ecommerce Membership Sites You Must Try

Leave a Comment / Memberships / Vanhishikha Bhargava

There’s immense competition in the eCommerce world. Customers have many options of brands to choose from. And hence, there’s high churn. eCommerce membership models however still provide added value to customers in this crowded space. Gamification strategies for eCommerce can really benefit your membership model. In this blog, we explore how to use gamification for

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A Comprehensive Guide On Legal Considerations For Food Subscription Box Businesses

Leave a Comment / Subscriptions - Appstle's Blog / Vanhishikha Bhargava

Food subscription boxes are becoming popular day by day. From meal kits to ready to eat food to coffee and grocery, customers are now opting for subscription boxes. Food subscription boxes offer convenience, ease, cost benefits, and many other benefits to customers. And hence, their growing popularity and preference. At the same time, customers expect

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Personalization Techniques For Ecommerce Memberships To Multiply Returns

Leave a Comment / Memberships / Vanhishikha Bhargava

According to a McKinsey report, 80% of customers expect personalized experiences online. Tailored experiences such as personalized product recommendations and discounts and deals on products of customers’ liking have transformed the online shopping experience for customers. Ecommerce brands are leveraging personalization for all aspects of their business, including membership programs. Considering eCommerce memberships create a

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Customer Loyalty: Ulta Beauty Rewards Program Breakdown And What We Can Learn

Lavazza Coffee Subscription Model And Lessons To Learn

Gamification Strategies for Ecommerce Membership Sites You Must Try

A Comprehensive Guide On Legal Considerations For Food Subscription Box Businesses

Personalization Techniques For Ecommerce Memberships To Multiply Returns

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Appstle Memberships comparisons

Appstle Loyalty comparisons

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