November 2025

Shopify Bundle Discount Strategies That Help Avoid Margin Erosion

Shopify Bundle Discount Strategies That Help Avoid Margin Erosion 

Leave a Comment / Product Bundles /

TL;DR Bundle discounts have the power to not only transform casual browsers into customers, but also to increase average order value (AOV).  However, the need to boost sales by offering discounted bundles can often backfire and eat into profit margins.  The key is to focus on strategic pricing in your Shopify bundle discount strategy. And […]

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Why Points-Based Shopify Loyalty Programs Fail And What To Do Instead

Why Points-Based Shopify Loyalty Programs Fail (And What To Do Instead)?

Leave a Comment / Loyalty & Rewards /

TL; DR On average, every consumer belongs to around 13 to 15 loyalty programs, but they actively use just a couple. That’s because most loyalty programs focus only on points. And points are no more enough to engage customers. Today’s customers want experiences that go beyond transactions, they want to feel connected with brands, and

Why Points-Based Shopify Loyalty Programs Fail (And What To Do Instead)? Read More »

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