marketing strategies

Appstle | eCommerce Customer Experience Trends For 2024

eCommerce Customer Experience Trends For 2024

Gone are the days when discounts and deals were enough to entice customers. Today, customers are choosing brands based on the kind of experience brands offer. Customer experience (CX) will continue to offer competitive advantage to brands. And brands aren’t leaving any stone unturned, in 2024. Personalized, adaptive, holistic — what exactly are the eCommerce […]

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Appstle | How To Turn One-Time Holiday Shoppers Into Repeat Customers

How To Turn One-Time Holiday Shoppers Into Repeat Customers

Getting new customers to make purchases on your site is one of the biggest challenges in the eCommerce world. Especially so during the holiday sale season.  And when you manage to close a sale, you must do everything it takes to make sure your one-time shoppers come back to your store. It’s a mammoth task,

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Appstle | How Free Shipping Upsells Can Increase Your Average Order Value

How Free Shipping Upsells Can Increase Your Average Order Value

Welcome to the exciting world of modern eCommerce! If you’re a business owner looking to amp up your growth and profitability, boosting average order value (AOV) is where it’s at. Why?  A higher AOV means more moolah in your pocket and happier customers sticking around for the long haul. But let’s face it, increasing AOV

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Appstle | Different types of Shopify customer loyalty programs

Different types of Shopify customer loyalty programs

In an industry where the competition is steadily increasing, customer engagement and retention is a constant struggle for eCommerce businesses. But the one strategy you do see them set in place to address the same is a Shopify customer loyalty program.  So, are all customer loyalty programs a success?  No.  Not every eCommerce business sees

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Appstle | A Complete Guide to Consumer Electronics Subscriptions

A Complete Guide to Consumer Electronics Subscriptions

The subscription business model, which offers consumers recurring access to products and services for an often subsidized fee, has become a key marketing strategy for various industries, including consumer electronics. Many people’s first experiences with digital subscriptions started with Netflix, Youtube, Spotify, and other streaming services. For some, it was the VIP experience that subscriptions

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